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To: American Spirit who wrote (6946)6/1/1999 2:56:00 PM
From: Dale BakerRead Replies (2) | Respond to of 118717
 
I looked at BEBE but the PEG in FINL was a lot more attractive. So I added there instead of going for a third clothing retailer (URBN and FINL already).

What's the attraction for BNBN? Selling books is a losing business and I don't see BNBN trying to leverage their customer base into higher margin items (like AMZN is trying to do). Am I missing something?