To: Venkie who wrote (130244 ) 6/1/1999 9:31:00 PM From: Ian@SI Respond to of 176387
"It (the China market) grew over 200 percent from the fourth quarter (in 1998) to the first quarter (of 1999)," Rollins said. "That would be 1,000 percent if we did it annually." 06:30 AM ET 06/01/99 INTERVIEW-DELL sees China as fastest growing mkt By Donny Kwok HONG KONG, June 1 (Reuters) - Dell Computer Corp said China would become the company's fastest growing market in percentage terms in view of the country's tremendous growth potential. "By far the fastest growth rate is going to be in Asia Pacific, in China in particular," vice chairman Kevin Rollins told Reuters in an interview. "China is so large that I would anticipate the growth rate is going to be 100 percent plus for quite a while." "China will be the fastest in percentage terms," he said. "We anticipated the Chinese market will be the number one market in Asia Pacific in the next two to three years." In May, Dell reported a 42 percent rise in profit to US$434 million in the first quarter. Revenue grew 41 percent to US$5.5 billion. The Americas accounted for 65 percent of total revenue, Europe, Middle East and Africa for 28 percent and the Asia-Pacific region was at about seven percent, Rollins said. "It (the China market) grew over 200 percent from the fourth quarter (in 1998) to the first quarter (of 1999)," Rollins said. "That would be 1,000 percent if we did it annually." Dell, which sells its products directly to customers without a middleman, has reduced distribution costs. Dell opened its temporary manufacturing facility and a customer centre last August in China's Xiamen, and it had recently found a new site in Xiamen for a permanent and larger facility, aiming to increase production capacity in China. "Dell is not only the manufacturer, it is also the distribution channel," he added. "We can cover 15 major cities and 80 secondary cities which gives us an access of about 90 percent of the market coverage in China." Rollins said there was no need for Dell to seek a joint venture in China due to its own strong distribution channels. He said China's entry into the World Trade Organisation would help the company's business in China. "Even without the World Trade Organisation approval at this point of time, we are still having a very good success in China. It is just too large." ((Hong Kong Newsroom +852 2843-6370, Fax +852 2845-0636 hongkong.newsroom@reuters.com))