To: Don Green who wrote (21426 ) 6/2/1999 2:32:00 AM From: CIMA Respond to of 93625
Rambus getting cold shoulder By Michael Kanellos Staff Writer, CNET News.com June 1, 1999, 7:05 p.m. PT TAIPEI, Taiwan--Although Intel is putting its weight behind Rambus, cost and other obstacles mean several key companies are lukewarm about the memory technology. AMD's K7 processor, which rolls out later this month, will not likely be matched with Rambus memory in computers until next year, said Alan Au, AMD's director of sales for greater China. Instead, the K7 will likely be matched with plain 100-Mhz DRAM, then the speedier 133-MHz DRAM, then other, faster versions of that lineage. In any event, the calendar seems to ensure that the initial flotilla of K7 machines won't use Rambus. The K7 is expected at the end of the month, the same time K7-based computers might also arrive. But the chipsets on the market right now, which serve as the interface between the processor and main memory, do not yet speak the language of Rambus. Although Rambus has been virtually anointed as the standard bearer for the future of computer memory, the company has been saddled with product delays and technical glitches in 1999, which in turn have delayed the debut of Rambus-based PCs from the middle of the year to the end of the third quarter. But even more critical, the company may start to feel the squeeze of cheaper alternatives and the industry's obsession with keeping desktop prices as low as possible. Umax chairman Frank Huang and Acer president Simon Lin shared similar skeptical feelings. Right now, Rambus memory costs about $45 more per chip than standard 64MB memory, which considerably hikes the price of a PC, said Lin.