TGLO
Wednesday June 2, 10:42 am Eastern Time
Company Press Release
SOURCE: theglobe.com
theglobe.com Network Attracts Eighty-Seven New Advertisers; Nintendo, Toyota and Pepsi Among the 220 Unique Advertisers During 1999
NEW YORK, June 2 /PRNewswire/ -- theglobe.com (Nasdaq: TGLO - news), the online network that fuses together lifestyle and entertainment content and commerce with personal interaction, announced today that since January 1999, the Company has secured 220 advertisers, yielding 290 advertising campaigns. This represents a hundred percent increase in the number of advertisers since the Company went public in November 1998.
Eighty-five percent of the 87 new advertisers in 1999 represent top consumer brands including companies like Pepsi, Toyota, British Airways, Nintendo, Discover Brokerage, Staples, Sports Illustrated, Royal Caribbean, Australia Tourism, Florsheim Shoes, Arizona Jeans and The New York Times. The increase in consumer brand advertisers is up by sixty percent since theglobe.com's IPO.
''The increase in the quantity and quality of advertisers at theglobe.com is an affirmation of our brand equity in the mainstream public, as well as a recognition of how we differentiate theglobe.com from other networks,'' stated Todd Krizelman, co-CEO of theglobe.com, ''We provide advertisers with a thriving network of users who interact within various themes of interest -- where we can target a specific demographic and reach an advertiser's coveted audience.''
''The advertising department is committed to working with companies to identify and develop premium packages and programs tailored to fit their unique advertising needs,'' added Will Margiloff, Director of Advertising Sales, theglobe.com. ''We are able to both bring in major companies as new advertisers and continue to receive support from existing advertisers because of our customized and creative advertising solutions.''
theglobe.com receives continued advertising support from companies such as Coke, Bell Atlantic, Bell South, Lowestfare.com, US Army, Hilton Hotels, Office Depot, Register.com, StarMedia and Visa.
Hewlett Packard, Microsoft and Intel are examples of companies that have developed creative campaigns with theglobe.com, such as a special customization of the site's home page, to highlight their programs. A large percentage of theglobe.com's advertisers request campaigns that help them target a niche audience, either by region, internationally or by age/gender.
theglobe.com network is one of the world's leading online destinations in the United States and abroad. Approximately *10.2 million individuals visited the site in March 1999, according to DoubleClick, as audited by ABC Interactive. The intuitive design has been constructed to foster a user's creative and interactive experience, and is setting a standard for online networks by providing members with a wealth of services and content. As their online home, theglobe.com offers users a full service department store, person-to-person auctions, popular games, the latest news, stock quotes, free e-mail, chat events, discussion groups, and the ability to read or create personalized member pages.
This number does not include the Attitude Network audience, which publishes the Happy Puppy and Games Domain web sites.
theglobe.com and theglobe.com (logo) are service marks of theglobe.com, Inc. Happy Puppy and Games Domain are service marks of Attitude Network, Ltd., part of theglobe.com Network.
Forward-Looking Statements: This news release contains forward-looking statements, which are based on current expectations and involve a number of risks and uncertainties. There are a number of important factors that could cause actual results to differ materially from those expressed in any forward- looking statements made by the theglobe.com. These factors include, but are not limited to, the limited operating history and early development stage of the company; its lack of profitability and anticipation of continued losses; unpredictability and potential fluctuations in future revenues; dependence on new product introductions achieving significant market acceptance and the uncertainties of consumer preferences; the acceptance of the Web as an advertising medium; dependence on member-generated content; risks of rapid technological changes; intense competition; and the general risks associated with Internet-based businesses. Investors are also directed to consider other risks and uncertainties discussed in documents filed by the company with the Securities and Exchange Commission including, without limitation, under ''Risk Factors'' set forth in theglobe.com's registration statement on Form S-1. We undertake no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
CONTACT: Esther Loewy, Director of Communications of theglobe.com, 212-886-0803, fax, 212-367-8603, or esther@corp.theglobe.com.
SOURCE: theglobe.com |
