To: H. Bradley Toland, Jr. who wrote (11251 ) 6/3/1999 7:54:00 AM From: TheSlowLane Read Replies (2) | Respond to of 12468
More news...Proj. Millenium Phase II (...just when you thought all of the news releases had been used up prior to yesterday...) WINSTAR LAUNCHES PHASE TWO OF PROJECT MILLENNIUM Free Long Distance and Free Web Hosting Offered High-Margin Program is Expected to Drive Significant Additional On-Net Traffic NEW YORK – JUNE 3, 1999, WINSTAR COMMUNICATIONS, INC. (NASDAQ: WCII) today launched Phase Two of its highly successful Project Millennium marketing program by offering free domestic and international long distance service for one year to new WinStar customers signing three-year contracts for local and long distance service. This unprecedented offer is available to business customers in commercial buildings connected to WinStar's telecommunications network. WinStar is also expanding Project Millennium to cover its comprehensive set of Internet services for the first time. The company is offering 18 months of free Web hosting service from WinStar's new state-of-the-art data center to customers who sign up for three years of dedicated Internet access and hosting. Nathan Kantor, WinStar's president and chief operating officer, said, "Project Millennium was so successful that we are doing it again with expanded offerings in even more networked buildings. We have added data to broaden the program's appeal and help attract substantial numbers of new WinStar customers. These new offers, which are now available in all WinStar buildings in each of its 30-plus U.S. markets, will enable us to drive substantial market penetration into new buildings, and will help attract additional customers in the original Project Millennium buildings. Moreover, by adding free Web hosting for Internet customers, we expect to entice current WinStar voice customers to sign new long-term data contracts with us." WinStar's latest offer in its Project Millennium program is available to new customers signing contracts for WinStar services beginning today until August 31, 1999. In addition to the free Web hosting offer, participating customers will receive a credit for up to one year of free long distance calling (including toll-free service) based on the type of service and the number of lines or trunks they order. When customers reach the end of the free long distance trial or exceed their long distance credit, they will continue to enjoy a guaranteed low flat rate of 8.9 cents a minute for domestic long distance -- one of the lowest rates in the industry. Rates for some customers will be even lower, depending on calling patterns. William J. Rouhana, Jr., WinStar's chairman and chief executive officer, said, "By increasing the number of on-net customer lines through these offers, we will continue to dramatically increase gross margins, which will contribute immediately to WinStar's bottom line. This new phase of Project Millennium also lays the groundwork for future offers of this type, as we continue to integrate our voice and data services through new applications like Office.comSM. Since its launch last October, the very successful Project Millennium has fueled WinStar's growing on-net customer base. The innovative marketing program has established long-term relationships with customers, increased traffic on the company's end-to-end broadband network, and created opportunities to sell incremental, high-margin, bandwidth intensive services. On-net lines generate the greatest return for the company, and their growth has contributed to the company's year-to-date momentum in both revenue and gross margin expansion. Phase Two of Project Millennium is designed to accelerate each of these positive results.