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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?


To: DAY TRADER who wrote (2324)6/3/1999 10:21:00 AM
From: BANCHEE  Read Replies (1) | Respond to of 2489
 
Day Trader

Thursday June 3, 8:21 am Eastern Time

Company Press Release

Perfumania, Inc. Reports Sixth Consecutive Month of
Revenue and Comparable Store Sales Increases

Company Reports 19% Increase In Sales For The Month Of May And 14% Increase In Sales YTD

MIAMI--(BUSINESS WIRE)--June 3, 1999-- Perfumania (NASDAQ: PRFM - news), the nation's largest perfumery chain,
announced today that revenues increased by 19 percent for the month of May.

The Company also announced that comparable retail store sales for the month of May increased 11% percent over sales of
May 1998. This marks the sixth consecutive month of increased same store sales.

Total retail sales for May 1999 were $11,326,863, a 19 percent increase over total retail sales of $9,543,912, reported in
April 1998.

Total retail YTD sales for 1999 were $39,477,013, a 14 percent increase over the reported sales of $34,545,859, for the
same period in 1998.

Ilia Lekach, Chairman and Chief Executive Officer of Perfumania, said, ''Perfumania is showing a remarkable sales
improvement. This is the sixth consecutive month of increased revenues, comparable store sales and gross margins. We are
proud of the achieved results. The continuing sales increases and the implemented cost cutting efforts have placed Perfumania
stores on track towards a profitable year.''

Mr. Lekach added, ''Our licensing agreement with WCW (World Championship Wrestling), a Time Warner Company
(NYSE: TWX - news) for manufacturing and distributing the new upscale fragrance brand Nitro for men, has resulted in
meaningful press recognition and additional national exposure for Perfumania and Perfumania.com.''

Perfumania, Inc. is a leading specialty retailer and wholesale distributor of a wide range of brand name and designer fragrances
with approximately $180 million in annual sales. The Company operates a chain of approximately 284 retail stores specializing
in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's
wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional
chains and other wholesale distributors throughout North America and overseas.

This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to
differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the
Company's filings with the SEC, including its Registration Statement on Form SB-2.

This release is available on the KCSA Worldwide website at www.kcsa.com

Contact:

Perfumania, Inc
Ilia Lekach
(305) 889-1520
or
Joseph A. Mansi/Mark Schwartz
(212) 896-1205/(212) 896-1220
www.kcsa.com