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Non-Tech : Borders Group (BGP) -- Ignore unavailable to you. Want to Upgrade?

To: Bill27 who wrote (357)	8/5/1999 3:27:00 PM
From: CrazyTrain	Read Replies (1) \| Respond to of 411

Been lurking here for a while. I'm no expert but it seems to me that in a big market corretion stocks will a lower P/E will do better. Got this off of the BGP RB board and I thought it was worth reading. Maybe it will spark some intelligent discussion: By: kublai_kahn Reply To: 209 by RGiovinazzo Thursday, 5 Aug 1999 at 12:17 AM EDT Post # of 210 Integration will set you free. A major mistake that many analysts make is comparing Barnes & Noble and Borders to Amazon.com. And maybe it's not their fault. Amazon.com is an internet business; their business model centers completely on the web. Their only store is online, their only sales are online, therefore they must thrive off of being the internet reseller of books, CD's, videos, and more online. Which is why I cannot fathom why Borders and Barnes & Noble are directly compared to Amazon. The two formerly mentioned stores profit mostly from the retail market, making a comparison of Amazon to Borders and BN like comparing apples to oranges. It makes more sense to compare Borders to Barnes & Noble. Barnes & Noble has made the mistake of reinventing the wheel, providing web surfers the exact same service as Amazon.com. Why should anyone go to the trouble of switching to bn.com when most likely, they've already bought something from Amazon, meaning they're already used to it, and their personal information is already entered in, simplifying the ordering process? The same holds true for borders.com or any other online book seller. That is why Barnes & Noble's online bookstore can be considered a failure. And it is also why Borders.com should be a winner. Borders is integrating it's online store with it's brick and mortar stores to allow their customers the very best book buying experience possible. If the book you want exists, you can be sure that after walking into a Borders book store, you will have it in hand, or have personally ordered it from borders.com. Ordering it through the bookstore saves shipping charges and perhaps speeds up delivery time. What's more is that suddenly, those who have yet to get the internet or are too scared to order anything online from their home have just had their first online shopping experience not only in the comfort of their friendly neighborhood Borders bookstore but have made their first online purchase through borders.com. When they do buy online from home, they fall back to their experience at borders.com, most likely buying from Borders again, thus capturing the entire, huge newbie market. Borders' internet strategy is one of the most brilliant business moves I've seen! Instead of squeezing their business into the internet paradigm, they are tailoring technology to benefit their business model. People forget that Borders is retail chain and most of their money will always come from the retail market. This strategy will raise their bottom line by providing a book buying experience that no one can match.

To: Bill27 who wrote (357)	8/23/1999 12:05:00 PM
From: CrazyTrain	Read Replies (1) \| Respond to of 411

Borders Cafe Espresso Introduces an Alternative to Cash ANN ARBOR, Mich., Aug. 23 /PRNewswire/ -- Borders Cafe Espresso(R) introduces an Electronic Gift Card that makes it easy for java junkies to get their daily coffee fix without the hassle of cash. Borders is the first cafe to offer a convenient gift card that puts a wide variety of sandwiches, soups, desserts and, of course, coffee, at the customer's fingertips. Customers who purchase the $20 cafe card can use it for more than just latte. The card can also be swiped for books, music or video in the store. (Photo: newscom.com ) Borders Group, Inc. (NYSE: BGP), is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia and Singapore. Headquartered in Ann Arbor, Mich., Borders Group, Inc., is the parent company of Borders, Inc., which operates over 265 Borders Books and Music stores in the United States, offering what is widely regarded as the broadest selection of books and multi- media titles available to consumers anywhere. It is also the parent of Borders.com, an electronic commerce site that has access to over 650,000 titles and over 10 million books, music and video items in stock and ready for immediate shipping from a state-of-the-art fulfillment and distribution center. With cafe operations in nearly all of its stores, Borders, Inc., is one of the nation's largest specialty coffee retailers. Through Borders (UK) Limited, Borders Group, Inc., also operates 26 Books etc. and four Borders stores in the U.K. In addition, Borders Group, Inc., owns Walden Book Company, Inc., which has approximately 900 Waldenbooks stores in malls, shopping centers and airports across the country. Borders Group, Inc., trades on the New York Stock Exchange under the symbol "BGP." To learn more about the company, visit bordersgroupinc.com . For information on Borders stores, visit bordersstores.com . For the ultimate online book, music and video shopping experience, explore borders.com . SOURCE Borders Group Inc. -0- 08/23/99 /CONTACT: Mary Jean Raab, Vice President of Cafe Operations of Borders Group, Inc., 734-477-1308, or e-mail, mraab@bordersgroupinc.com/ /Photo: newscom.com /Company News On-Call: prnewswire.com or fax, 800-758-5804, ext. 106169/ /Web Site: bordersgroupinc.com bordersstores.com borders.com (BGP) CO: Borders Group Inc. ST: Michigan IN: REA SU: PDT