To: Glenn D. Rudolph who wrote (60117 ) 6/3/1999 11:40:00 AM From: H James Morris Read Replies (1) | Respond to of 164684
>>. How much do you believe the elephants are willing to buy?<< Yesterday, I think some elephants bought due to the Ingram news, today seems back to retail. Do you get fortune?? Great article on B&N vs Amzn. Here's the start of a very interesting story. >>December 16, 1998, was not a good day for Leonard Riggio. That morning a stock analyst by the name of Henry Blodget made a disturbing announcement: He was raising his target price on Amazon.com from $150 a share to $400 a share. Normally investors don't pay much attention to target prices. But this one was different. Hitting the street in the middle of the first online holiday season, it captured the market's attention. That day, an astounding 17 million shares of Amazon changed hands. By the time the market closed on Dec. 16, the value of Amazon.com had increased by 20%, to $15 billion, and Amazon's founder, Jeff Bezos, was worth $5.7 billion, $914 million more than he had been 24 hours earlier. That same day, sitting in his cramped, windowless conference room at Barnes & Noble's headquarters in lower Manhattan, Riggio just picked at his lunch--a skinless breast of chicken and julienne carrots--and shook his head in disbelief. Amazon, an upstart with sales of $600 million and losses that grow bigger every year, was now worth seven times more than Barnes & Noble Inc., a chain of 1,000 bookstores with sales of $3 billion. In 35 years of selling books, Riggio had never seen anything like it: "I'm sitting here, hammering away, day after day, to come up with new ideas for my stores, and then, in an instant, with just a single press release, Jeff Bezos is worth another $1 billion."<<