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Pastimes : Georgia Bard's Corner -- Ignore unavailable to you. Want to Upgrade?

To: Ga Bard who wrote (6134)	6/4/1999 8:51:00 AM
From: Frank Fontaine	Read Replies (1) \| Respond to of 9440

(BSNS WIRE) A Taste of Things to Come . . . Aqua Vie to Launch 3 New Fla A Taste of Things to Come . . . Aqua Vie to Launch 3 New Flavors Business Editors/Food and Beverage Writers KETCHUM, Idaho--(BUSINESS WIRE)--June 4, 1999--Aqua Vie Beverage Corporation (OTC BB:AVBC), announced today that it will launch three new Hydrator(TM) flavors -- Java(TM) (spring water with Kona coffee and other natural flavors); McIntosh(TM) (spring water with McIntosh Apple and other natural flavors); and Sun Tea(TM) (spring water with Tea, Lemon, and other natural flavors). These three new flavors join Avalanche(TM) (Pear, Guava), Bamboo(TM) (Japanese Cherry), Harvest(TM) (French Strawberry), Paradise(TM) (Orange, Peach), and Raw(TM) (Aqua Vie's own premium spring water) in Aqua Vie's all-natural Hydrator line designed to encourage individuals to achieve optimal levels of personal hydration effortlessly. Tom Gillespie, president and chief executive officer of Aqua Vie, indicated that the company is now in the final phase of preparation for its North American summer product launch, accompanied by an all-new proprietary labeling, a promotional campaign with The Howard Stern Show, and a "new and improved" web site (www.aquavie.com), where consumers may order Aqua Vie product directly. Aqua Vie, whose "Reserve Gift Box" achieved No. 1 status on "Yahoo's Top Sellers" list after only three days on the site, expects to make extensive use of its e-commerce site to communicate with distributors and consumers directly and to expedite the reorder process throughout various distribution systems both domestically and abroad. "The significance of the recent Yahoo designation is not so much the actual sales numbers we achieved -- although these, too, were beyond our expectations -- but the yield in terms of proof of concept for our all-new, proprietary and paperless e-commerce delivery system, which eliminates much of the time, motion and manpower associated with traditional delivery systems," said Gillespie. "We are genuinely excited about the potential, not only in the bottled water category, but also as an underlying technology for other product pull-through distribution systems." Aqua Vie Beverage Corporation is North America's foremost developer and marketer of all natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(TM) line of beverages in the United States and Europe. This beverage line, comprised of seven low-calorie, all-natural beverages that are lightly flavored and packaged in 1/2-liter bottles, is designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the new delivery system for Aqua Vie's nutritionally fortified E Line(TM); Elixir(TM), Empower(TM), and Ecstasy(TM), its nutritionally specific line of Aquaceuticals(TM), and Aqua Vie's non-alcoholic wine and champagne beverages made from spring water. For further information about Aqua Vie Beverage Corporation, visit the company's web site at www.aquavie.com. NOTE: Statements contained in this release that are not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that such forward-looking statements invoke risk and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and any periodic filings with the Securities and Exchange Commission. --30--brm/se* CONTACT: Aqua Vie Beverage Corporation Tom Gillespie, 208/622-7792 www.aquavie.com or Jordan Richard Assoc. Madeleine Franco, 801/268-8610 ir@jordanrichard.com KEYWORD: IDAHO INDUSTRY KEYWORD: FOODS/BEVERAGES INTERACTIVE/MULTIMEDIA/INTERNET PRODUCT Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com * end of story *

To: Ga Bard who wrote (6134)	6/4/1999 8:52:00 AM
From: Frank Fontaine	Read Replies (2) \| Respond to of 9440

(BSNS WIRE) Former Coca-Cola Executive Joins Aqua Vie Marketing Effort Former Coca-Cola Executive Joins Aqua Vie Marketing Effort Business Editors, Food and Beverage Writers KETCHUM, Idaho--(BUSINESS WIRE)--June 4, 1999--Tom Gillespie, president of Aqua Vie Beverage Corporation (OTC EBB:AVBC), announced today that the company has engaged the services of Paul Lundy, Jr., formerly of The Coca-Cola Company (Atlanta), to assist Aqua Vie in its North American and international marketing efforts. Lundy, who will be on assignment with Aqua Vie effective June 28, will in the interim serve on the company's strategic advisory council. Lundy has nearly ten years' experience in the beverage industry, including brand management and cooperative marketing with 7-Eleven, Blockbuster Entertainment, and Euro Disney. During his tenure with Coca-Cola, he developed and facilitated successful brand positioning programs in Asia and the Pacific Rim. Lundy was previously associated with McCann-Erickson in Europe, Atlanta and Portland, where he developed and implemented promotional strategies for a number of international beverage, entertainment and resort accounts. As managing director of Allied Brands (London, England), he was responsible for the repositioning and launch of Lone Star Beer in Europe, establishing brewing, bottling and distribution networks of independent beverage distributors and a commissioned sales team. He pioneered in the implementation of intranet/internet-based management and real-time sales information systems for international selling. "As we prepare for Aqua Vie's North American launch, we are delighted to welcome Paul to the Aqua Vie team. His ability to identify and capitalize on consumer beverage trends and his exceptional track record in international brand positioning, strategic alliance development and value-based relationship marketing are consistent with Aqua Vie's marketing strategies," said Gillespie. "Paul knows the lay of the land, and we are confident that his experience in global selling and e-commerce applications will assist Aqua Vie in achieving a global presence and top-of-mind awareness." Aqua Vie Beverage Corporation is North America's foremost developer and marketer of all natural, lightly flavored, still (non-carbonated) bottled spring water. The company's low-calorie alternative beverages are bacteria-free and contain no preservatives. Aqua Vie produces and markets the Hydrator(tm) line of beverages in the United States and Europe. This beverage line is comprised of seven low-calorie, all-natural beverages that are lightly flavored and designed to increase one's personal consumption of water, naturally. The underlying technology also serves as the new delivery system for Aqua Vie's nutritionally fortified E Line(tm); Elixir(tm), Empower(tm), and Ecstasy(tm), its nutritionally specific line of Aquaceuticals(tm), and Aqua Vie's non-alcoholic wine and champagne beverages made from spring water. For further information about Aqua Vie Beverage Corporation, visit our web site at www.aquavie.com. NOTE: Statements contained in this release that are not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that such forward-looking statements invoke risks and uncertainties that may cause the company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the company's product both domestically and abroad, the company's ability to continue to develop its market, general economic conditions, and other factors that may be more fully described in the company's literature and any periodic filings with the Securities and Exchange Commission. --30--RYG/se* CONTACT: Aqua Vie Beverage Corporation Tom Gillespie, 208/622-7792 or Jordan Richard Assoc. Madeleine Franco, 801/268-8610 KEYWORD: IDAHO INDUSTRY KEYWORD: FOODS/BEVERAGES PRODUCT MANAGEMENT CHANGES RETAIL Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: businesswire.com * end of story *