Rande
Friday June 4, 6:30 am Eastern Time
Company Press Release
Brilliant Digital Extends Reach With Broadband
Content Distribution and Promotion On Road Runner
LOS ANGELES--(BUSINESS WIRE)--June 4, 1999--Brilliant Digital Entertainment, Inc. (AMEX:BDE;
bde3d.com), a leading Internet entertainment content and tools developer, today announced a non-exclusive
agreement with Road Runner, the high-speed online service, whereby digitally animated, 3-D interactive content developed by
Brilliant, including content optimized for broadband distribution, will be distributed and promoted to Road Runner subscribers.
Brilliant's content will be available in the Broadband Showcase, a prominently displayed area within the Road Runner Service.
Brilliant will also participate in Road Runner's off-line marketing and promotions and its content will be promoted on a regular
basis within the Road Runner Service.
Road Runner's subscriber base of over 250,000 households further extends Brilliant's access into the broadband market and
solidifies its position as a major provider of online digital entertainment. The companies expect Brilliant's Multipath Movie
content to be available to Road Runner subscribers commencing in June. A link will also be provided to direct visitors to
premium content available at Brilliant's website at multipathmovies.com. Road Runner's high-speed network allows
its subscribers to download and view Brilliant's content much faster and more readily than through a standard Internet
connection.
Kevin Bermeister, President of Brilliant Digital commented, ''We are progressively moving toward content licensing for broad
scale Internet distribution. The Road Runner agreement is expected to deliver revenue outside of our traditional subscriber
business model. Our latest data compression and animation streaming technologies will significantly improve our ability to license
content to Internet sites addressing the narrow band markets and to continue providing more advanced, higher resolution
content to broadband sites. We intend to expand our sales and marketing efforts to increase the number of Internet licensing
partnerships with agreements being based upon fixed fees or a share of advertising revenue. This is an exciting time for us in the
market, and we are pleased that Road Runner has chosen us as a content partner.''
About Brilliant Digital Entertainment
Brilliant Digital Entertainment (http://www.multipathmovies.com) is the production studio responsible for creating Multipath
Movies, a new generation of digital entertainment to be distributed over the Internet, on CD-ROM, as television programming
and for home video. Multipath Movies are developed using proprietary, technologically advanced software tools that produce
three-dimensional, digitally animated stories, each with multiple user-influenced plot alternatives or paths that lead to a variety of
distinct conclusions.
Brilliant Digital has formed alliances with DVD EXPRESS, Kesmai's GameStorm, @Home, The Learning Company and
SlingShot to distribute its Multipath Movies in varying venues including the Internet's World Wide Web, CD-ROM and DVD
and has acquired the exclusive worldwide interactive rights to Bantam Doubleday Dell Books for Young Readers for the
Choose Your Own Adventure series of interactive books. Brilliant has also signed content license agreements for the following
properties: Ace Ventura (Morgan Creek Productions), the legendary rock group KISS, Popeye (King Features), Superman
(DC Comics) and Xena (Universal Studios). The company is headquartered in Los Angeles, CA with offices in Bondi Junction
and Double Bay, Australia and Middlesex, England.
Information about Forward Looking Statements
Statements in this news release that relate to future plans, financial results or projections, events or performance are
forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Act of 1934, as amended. Actual results may differ materially due to a variety of factors including: (i) the
commercial success of Brilliant's content with Road Runner users, (ii) Road Runner's commercial success, and (iii) the
commercial success of the Broadband Showcase. Brilliant's ability to expand its sales and marketing efforts and increase the
number of Internet licensing partnerships with deals based upon fixed fees or share of advertising revenue is subject to a number
of factors including the availability of financial resources for marketing and the ability of Brilliant to attract talented sales and
business development personnel in a highly competitive market, the Company's ability to successfully predict consumer
preferences, the ability of Brilliant to convince consumers to initiate larger downloads over lower bandwidth connections, and
the risk that Brilliant's promotional efforts and the promotional prominence provided for Brilliant's products may not be sufficient
to attract consumer attention. Any of these risk factors could result in failure of the distribution arrangement to satisfy the
expectations of Brilliant set forth in this release. Information about certain additional factors is contained in the Company's most
recently filed Form 10-KSB report and 10-QSB report and are available from Brilliant Digital Entertainment's Investor
Relations department and may be obtained by calling or writing to our investor relations company, Jaffoni & Collins at
212-835-8500 or info@bde3.com.
Contact:
Brilliant Digital Entertainment, Los Angeles
Kevin Bermeister, President
Michael Ozen, Chief Financial Officer
818/615-1500
info@bde3d.com
or
Jaffoni & Collins Incorporated, New York
David C. Collins, 212/835-8500
bde@jcir.com |
