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Non-Tech : Enamelon (ENML) - Does anyone follow this? -- Ignore unavailable to you. Want to Upgrade?

To: Q. who wrote (825)6/4/1999 10:53:00 AM
From: Mark Marcellus  Respond to of 863
 
To save costs, they will now spend only to promote the brand to dental professionals.

Well, the best marketing job they ever did was selling the stock to dental professionals. I guess they're hoping to repeat that success with the toothpaste. When the consumer marketing money dries up, I wonder how many chains will still be willing to give them shelf space.



To: Q. who wrote (825)6/4/1999 2:28:00 PM
From: Harpo  Read Replies (1) | Respond to of 863
 
<<I take this as an admission of defeat in one of the flawed elements of their business plan: burning mountains of cash to get consumers to take free or cheap toothpaste.>>

I can't help but think that this refocusing of marketing strategy is less by design than simply that they have run out money. I can see it now, "but we can't be broke, I still have checks in the checkbook!..."

regards,
bb


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