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To: 2MAR$ who wrote (14124)	6/4/1999 12:23:00 PM
From: Retaylor	Respond to of 15987

Check out JOCK, news out! Friday June 4, 11:55 am Eastern Time Company Press Release Kaleidoscope Sports & Entertainment Joins the SportsPrize Entertainment Web Team NEW YORK, NEW YORK--Kaleidoscope Sports & Entertainment, (Kaleidoscope) part of Allied Communications, a division of the Interpublic Group of Companies (NYSE:IPG - news) announced today that it will serve as the marketing agency of record for SportsPrize Entertainment Inc., (OTCBB:JOCK - news) a web-based entertainment company dedicated to creating the premier interactive sports site on the internet. Kaleidoscope will serve as the lead agency on brand building, sponsorship creation, advertising sales, cross-promotions and public relations. In addition, Kaleidoscope will help develop relationships for SportsPrize Entertainment with the major professional sports leagues, player's associations and assist in creating a sport's advisory board. Kaleidoscope will also help develop a grass roots sales campaign, media partnerships and event sponsorships for the SportsPrize Tournament. SportsPrize previously announced the engagement of Interactive Marketing Inc. (IMI) of Manhattan Beach, CA. as a consultant to the company on its e-commerce and related initiatives. IMI will work closely with Kaleidoscope to coordinate SportsPrize's overall web based commerce and interactive marketing efforts. ''We are very excited about the opportunity to represent what we believe will be one of the most exciting destinations on the internet,'' said Tony Andrea, President of Kaleidoscope Sports. ''The marketing opportunities for SportsPrize are endless and we look forward to helping them build the brand and market the company globally.'' SportsPrize Entertainment Inc. is a web-based entertainment company dedicated to creating the premier interactive Sports site on the Internet. Through its portal, SportsPrize.com, the company will evolve into a unique and multi-faceted on-line sports entertainment community. The main draw of the site will be the ''SportsPrize Tournament'', a proprietary, interactive game designed to challenge and reward sports enthusiasts. SportsPrize.com plans to leverage the power of sports and the growth of the Internet by incorporating unique retailing, advertising and marketing opportunities that will command the attention of sports fans around the world. Kaleidoscope is a full service sports, event and entertainment marketing company with expertise in strategic planning, program development, event marketing and management, television packaging and production, sponsorship representation and public relations. Some of Kaleidoscope's major accounts include General Motors, ESPN, NBC, Buick, Direct-TV, First USA and The Times Mirror Corporation. Kaleidoscope Sports & Entertainment is led by Chairman and CEO, Ray Volpe. Mr Volpe has been involved in the sporting world for 20 years. He has served as Executive Vice President of the National Hockey League and commissioner of the Ladies Professional Golf Association. In addition, he has served as a consultant to the PGA Tour, the National Basketball Association and Major League Baseball. For more information on SportsPrize Entertainment Inc. please visit the corporate website at www.sportsprize.com. For more information on Interactive Marketing Inc. (IMI) visit www.4imi.com -------------------------------------------------------------------------------- Contact: Kaleidoscope Al Abrams (212) 779-6659 Email: aabrams@ksesport.com or SportsPrize Entertainment Inc. Sonora Capital Investor Relations 1-800-665-7684 Email: sonora@direct.ca