Headline: Gum Tech to Make First Children's Dental Gum for Breath Asure
======================================================================
PHOENIX, June 7 /PRNewswire/ -- GumTech International, Inc. (NASDAQ:GUMM)
announced today that it has developed a new bubble gum flavored version of
Breath Asure's dental gum. The new gum, slated for national distribution,
will be unveiled at the National Association of Chain Drug Stores Trade Show,
which opens June 5, 1999.
Gum Tech President Gary Kehoe said, "We are pleased that our continued
relationship with Breath Asure has lead to the addition of this new flavor to
Breath Asure's line of dental gums. Like Breath Asure's other two flavors,
peppermint and spearmint, this gum will be able to make the claim of reducing
plaque by 35%."
Kehoe continued, "In addition to the plaque reduction claim, the great
bubble gum flavor of this new functional gum will have broad appeal,
especially to children." Kehoe has more than 23 years experience developing
some of the worlds most popular bubble gums.
Craig Shandler Breath Asure's executive Vice President said, "We are very
excited about the prospects for this unique new gum. Its great new flavor,
especially formulated to appeal to children, should significantly expand the
demographic appeal of the dental gum category. We believe that the gum, the
first of its kind on the market, will attract the large untapped children's
dental gum market to the oral care aisle. Preliminary response by retailers
to the product has been very positive."
Shandler continued, "Parents understand the importance of their children's
oral care. They also know that it is often a major issue to get children to
brush as thoroughly as necessary. We believe that parents will appreciate
that the gum, which their children will love chewing, can supplement a regular
brushing regimen. The gum can reduce plaque an additional 35%, even attacking
plaque in those hard to reach areas a toothbrush can sometimes miss. Oral
care for children can now be fun."
Gum Tech develops, manufactures, and distributes specialty chewing gum
products designed to provide health benefits to consumers. The company
partners with major food, pharmaceutical, or marketing companies to develop
and manufacture gum products under contract manufacturing agreements and
supports its own line of branded gums. Gum Tech operates one of the most
advanced chewing gum manufacturing plants in the U.S. and is the only
stainless steel gum manufacturing facility registered with the Food and Drug
Administration to manufacture gum with over-the-counter drug products.
Gum Tech (NASDAQ:GUMM) is located at 246 East Watkins Street, Phoenix,
Arizona 85004. E-mail: brown@gum-tech.com.
Gum Tech Forward-Looking Statement:
This news release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995, including statements
regarding the company's anticipated growth in business and future results of
operations. These forward-looking statements are based on the company's
expectations and are subject to a number of risks and uncertainties, many of
which cannot be predicted or quantified and are beyond the company's control.
Future events and actual results could differ materially from those set forth
in, contemplated by, or underlying the forward-looking statements. Factors
that could cause actual results to differ materially from the company's
expectations include less than anticipated demand for the company's chewing
gum products, lack of market acceptance for or uncertainties concerning the
efficacy of ZICAM, a decrease in the level of reorders from existing
customers, financial difficulties encountered by one or more of the company's
principal customers, difficulties in obtaining additional capital for
marketing, research and development, and other expenses, the possibility of
material charges incurred as a result of prior activities, aggressive pricing
and marketing efforts by rival gum manufacturers, unavailability of third-
party material products at reasonable prices, inventory obsolescence due to
shifts in market demand, and material litigation involving product liabilities
and consumers issues.
SOURCE Gum Tech International, Inc.
-0- 06/07/99
/CONTACT: Brown Russell of Gum Tech International, Inc., 602-252-1617 or
brown@gum-tech.com; or Colleen Tiffany of The Logan Consulting Group, Inc.,
716-244-7660 or ctiffany@logan-group.com, for Gum Tech/ |
