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To: Glenn D. Rudolph who wrote (60622)	6/4/1999 4:51:00 PM
From: Bill Harmond	Read Replies (4) \| Respond to of 164684

>>I plan to staying away. There are only so many advertising dollars to be spent in total. W 25-54 control more consumer spending than any other demographic. They're mothers with families. There are BILLIONS spent each year to reach W 25-54. In network TV alone it's probably more than $5 billion. Then there's cable, local TV, and women's magazines which are huge. The revenue opportunity for iVillage and Women.com is awesome. General Electric, NBC's parent, obviously understands that.