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To: Sarmad Y. Hermiz who wrote (60738)	6/5/1999 10:54:00 AM
From: BGR	Read Replies (1) \| Respond to of 164684

Sarmad, Being a early user of such s/w, I am rather confident that adoption of such s/w in the general population is going to be miniscule unless bundled with the browsers (just don't see MSFT or AOL going down that path as they both are significant ad revenue receipients). We are talking of folks who cannot program their VCRs. They are going to configure their browsers to block out ads!? Unlikely, besides why would they do that anyway? As Glenn pointed out, people like to browse, find deals and shop. Even regular SI users don't necessarily use Browsemaster. -BGR.

To: Sarmad Y. Hermiz who wrote (60738)	6/5/1999 3:30:00 PM
From: Glenn D. Rudolph	Read Replies (1) \| Respond to of 164684

Before we count the chickens, this may interest you. From IVIL's 10-Q. They are largely dependent on ads. Sarmad, You are answering all the questions LOL <G> How many advertising dollars will be spent on the net? I am still waiting on that one too;-)

To: Sarmad Y. Hermiz who wrote (60738)	6/5/1999 9:03:00 PM
From: Lizzie Tudor	Respond to of 164684

Sarmad, re: From IVIL's 10-Q. They are largely dependent on ads. If you want to see something interesting, go to women.com specifically to check out their advertising. Women.com has the most ads I have seen on any site thus far by a wide margin.... its not like what you see lycos where they only have a few advertisers that keep repeating. pampers.. california closets... union bank... kelly moore paint... victorias secret, etc. I agree with William the women portals will be profitable eventually, and I think all portals are relying on advertising btw. And it looks like women.com has a stronger site than ivillage right now.