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Technology Stocks : Rambus (RMBS) - Eagle or Penguin -- Ignore unavailable to you. Want to Upgrade?

To: MileHigh who wrote (21754)	6/5/1999 6:26:00 PM
From: Zeev Hed	Read Replies (1) \| Respond to of 93625

Milehigh, actually, a good salesman should be able to persuade Michael to pay us a dime for each box for the label. It really depends how smart the patent lawyer was in getting use claims and methods of using claims. Zeev

To: MileHigh who wrote (21754)	6/6/1999 12:01:00 AM
From: Dave B	Read Replies (2) \| Respond to of 93625

Okay, since you guys carried on the conversation, let's take it further. then for a very minimal fees (after all they have been paid by the memory producers) they could provide trademark rights to the box makers and in the process build a brand name You mean pay Michael a fee per box sold in order to help build the RMBS brand? As always, you are one step ahead of us. Not a bad idea at all! Build a brand name with whom? Setting aside the PC for a moment, do you think that the average individual cares what kind of memory is inside their HDTV, DVD, cell phone, switch, router, or game console? No. Do you think that the average person who buys a Nintendo 64 could tell you that it uses Rambus memory already? No. Do they care? No. Has it slowed Nintendo 64 sales at all? No. So for all those devices, a PC-branded campaign will mean nothing. On the PC side, once you get past the power-user who's going to buy one of the first Rambus machines (e.g. all of us <G>), do you think the average user is going to care what type of memory is in their $1500 PC? No. Their $500 PC? No. Can the average consumer tell you that there current PC uses SDRAM? No. Has it slowed down PC sales? No. It's much more important for the long term picture that the DRAM manufacturers get the price down than any consumer-oriented campaign would be. The various manufacturers of all of these types of devices are the primary customer for the Rambus product -- Rambus has to get the design wins -- after that the consumer is a distant second. It's not worth the money (and no one is going to pay Rambus to put the Rambus name on a PC. Doan eben tink aboutit.). Dave