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Technology Stocks : CustomTracks Corporation (CUST) -- Ignore unavailable to you. Want to Upgrade?

To: genejockey who wrote (611)	6/6/1999 2:04:00 PM
From: ISP_Investor	Respond to of 2514

Yes, I agree with you that marketing and brand name is very important here. Cybercash has proved this in this market. They have a product that is slow and chokes often and has evidently gained the term "Cybercrash" while continuing to sell many licenses. Vendors want the same thing that end-user customers want. They want a piece of mind and they'll get that by purchasing products from the Sun's, Verisigns, and Equifax's out there. I would guess that Customtracks would change their name as they don't give a customer that piece of mind that these other brands bring to the table. This is a complex purchasing decision and vendors will do their homework on CUST before purchasing.