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To: Dave B who wrote (21793)6/6/1999 5:34:00 PM
From: Dave B  Read Replies (1) | Respond to of 93625
 
Let me add one more thing to the debate. As was stated about Professional Marketing, Intel/Rambus can go any number of ways in trying to promote the technology. What I'm arguing against is an assumption that to be successful we need some huge, consumer-oriented campaign. What I don't want to see happen is that people start dissing the management team because you're not seeing Rambus billboards, and Rambus ads in in-flight magazines, and biplanes pulling Rambus banners over Candlestick (excuse me, 3Com) Park, and Rambus inserts in your Sunday paper. I don't believe we need that type of campaign. If you start dissing the management team for not including a sample DRDRAM chip in every bag of Ruffles, I'll be very disappointed. They've done a terrific job so far with an absolutely revolutionary technology! Virtually every (except for maybe one or two) major manufacturer of equipment that uses memory technology is signed up!!! It'll happen, folks. Don't get your hopes up for some huge consumer campaign, and start complaining if it doesn't. If it does, then great -- icing on the cake.

Dave