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Good news for Software.net followers..Massive PR blitz, marketing, print radio and television advertisements... Software.net Changes Name to Beyond.com; Launches New Brand, Advances How People Buy Software BusinessWire, Monday, August 24, 1998 at 08:47 SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 24, 1998--Internet software superstore Software.net Corporation (NASDAQ:SWNT) has changed its name to "Beyond.com" (NASDAQ:BYND beginning August 25), enhanced its web site (http://www.beyond.com) to give people a better way to buy software and launched a national advertising campaign to promote its new brand. The initiatives are aimed at making Beyond.com the brand of choice for people who buy software. "Beyond.com promises that we will deliver beyond the expectations of our customers and partners," said Mark Breier, president and chief executive officer of Beyond.com. "With this launch, Beyond.com makes software buying easy and pleasant -- not the case in the physical world," Breier said. "We've gone beyond offering selection, convenience and price to "helpfulness." The site is now full of ideas and recommendations for each visitor." *T Key, new features of the site include: -- A Recommendation Guide that suggests suitable software products to customers based on their answers to a short questionnaire. The questionnaire asks whether the software is for personal use or is a gift, for whom the software is being purchased and how the software will be used. Up to five recommendations are made with every response. -- 3 New Software Centers -- Hobbies, Edutainment and Reference have been added, bringing to nine the number of Software Centers on Beyond.com. Other Software Centers are: Games, Utilities, Graphics, Communications, Internet, Business, Programming, Reference, Hand-held Computing and Mac. -- 26 New Product Categories, bringing to 80 the total number of Product Categories on the site. For example, the Hobbies Software Center features ten Product Categories: Cooking and Wine, Home Design, Gardening, Genealogy, Travel, Foreign Language, Religion, Music, Home Publishing and Sports. -- Software Reviews from CMP TechShopper (including Windows Magazine and GamePower.com) to help customers make educated choices and buy software with confidence. -- Side-by-side displays of downloadable and boxed software products at the same time; Beyond.com is the only web site that lets customers compare. -- Faster, easier site navigation and enhanced search capabilities so customers can search for software by title, publisher or operating system. *T "We want to embody the ease, opportunity and optimism people already associate with shopping on the Internet," said Brian Sroub, vice-president of marketing for Beyond.com. As part of the launch, Beyond.com unveiled a bold, new advertising campaign aimed at transforming the new brand into a household name with consumers who shop on the Internet. The brand campaign is scheduled to launch the week of August 24th and includes TV, radio and print ads in national and leading Internet markets. Over the next six weeks, the company will also run an aggressive advertising campaign on heavily trafficked Internet sites, including AOL, Excite, Yahoo! and ZDNet. As part of the launch of Beyond.com, the company also announced a free software giveaway for the first 250,000 people who visit the new web site. With a retail value of $29.95, "ShortCuts" by Kiss Publishing lets people assign their favorite web site addresses to the function keys on their computer keyboard. It is another example of how Beyond.com strives to deliver the convenience and helpful guidance customers search for when they buy software. About Beyond.com Beyond.com is a leading, online reseller of commercial, off-the-shelf software to the government enterprise, corporate and consumer markets, offering its customers a better way to buy software. Visitors to the company's online store (http://www.beyond.com) enjoy a comprehensive selection of software backed by customer service and competitive pricing. Approximately 30,000 software stock-keeping units (SKUs) are available for online purchase with more than 3,300 SKUs available for immediate, electronic delivery, including software from such major publishers as Adobe, Lotus, Microsoft, Sun Microsystems and Symantec. The company has established strategic marketing alliances with America Online, Inc., Excite, Inc. and Netscape Communications Corporation. Beyond.com is incorporated in Delaware as Software.net Corporation. Software.net Corporation has applied for federal registration of the marks BEYOND.COM and SOFTWARE.NET. Beyond.com trades on the Nasdaq under the symbol ("BYND"). More information on the company's business is included in the company's Prospectus dated June 18, 1998, which is filed with the Securities and Exchange Commission. A copy of the Prospectus may be obtained by contacting Software.net directly at 408/616-4200. To the extent that this news release discusses expectations about software.net (Beyond.com's) business in the third quarter of 1988 and beyond, or plans to grow the company through an advertising campaign, or enhancement of the company's web site, these statements are forward-looking within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and are subject to substantial risks and uncertainties. Actual results for the third quarter of 1998 and subsequent quarters could differ materially from any future performance suggested above. Among the factors that could affect subsequent periods include: Reductions in or cancellations of customer orders, changes in relationships with software suppliers, changes in relationships with strategic partners, changes in the product mix sold by the company, competition from other online software resellers or publishers and other factors described in the company's prospectus dated June 17, 1998, as filed with the Securities and Exchange Commission ("SEC"). CONTACT: Parker LePla Lisa Samuelson, 206/285-5280 lisas@parkerlepla.com or Beyond.com Laura Dayton, 408/616-4328 (Investor Relations) laurad@beyond.com or Beyond.com Lise Olson, 408/616-4256 liseo@beyond.com | ||||||||||||||
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