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April 27, 1999 08:32 AM
RANCHO MIRAGE, Calif., April 27 /PRNewswire/ -- O. Media, Inc. MAKO announced today that it will be expanding its presence in the specialized target audience website arena by launching a new young adult online community, www.CulturalCool.com.
The new website to be launched on May 24, 1999 will target the audience of young adults ranging from the ages 13 to age 18. The website will focus on providing young adults with the necessary tools to shape a prosperous and rewarding future. The site will feature online chat, message boards, movie and music reviews, fashion, celebrity interviews, career information, educational information, in addition to tools for young adults to begin a sound financial career.
Ms. Newell-Lanza, chairwoman of O. Media, Inc. stated, "There isn't website in existence today that targets to young adults and provides them with financial information. I believe that it is important to provide our children with the necessary tools to create a sound financial future for themselves. Many young adults enter the real world, independent from their families, unequipped with the information necessary to lead a financially secure life. Having teenage daughters of my own, I find it very discouraging that they do not have access to information they need in regards to the financial world that is presented in an interesting way."
The Company anticipates substantial revenues from advertisers on culturalcool.com, as it will be the leader of young adult communities on the World Wide Web. Statistics show the young adult population as one of the most targeted audiences by advertisers today. Advertisers have realized that by introducing their products at an early age hold promises of a lifetime userbase. With the launch of CulturalCool.com, O. Media is taking one step further in establishing itself as a major presence in the technological and communications market today.
O. Media also announced that a major marketing campaign with Yahoo will be launched on May 1, 1999. The campaign will include all of O. Media, Inc.'s websites, www.ShesGotItTogether.com, www.ProfitMagazine.net, www.Stock2Money.com, and www.CulturalCool.com. The Yahoo campaign has been scheduled to coincide with the marketing campaign for ShesGotItTogether.com's Women's Investment Conference.
O. Media further announced that the name change from Mako Capital, Inc. to O. Media, Inc. has been approved. The Company will release the new trading symbol for the company within the next few days.
Further information can be obtained through the company: Jayne Newell-Lanza, of O. Media Inc., 800-959-9122, OMediaInc@aol.com; or Profit Magazine, 760-202-1545, ProfitMag@aol.com, profitmagazine.net, shesgotittogether.com.
This news release contains forms of forward-looking statements that are based on the company's beliefs as well as assumptions made by information currently available to the company. Such statements are subject to certain risks, uncertainties and assumptions, which are identified in the company's corporate financial statements and business plan.
SOURCE 0. Media, Inc.
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