On Oct. 1, '97 Merrill Lynch ranked Barnes and Noble as "Focus One Stock Selection" and kept Buy rating on it. The article mentioned that there is unaccounted $17/share for the BarnesandNoble.com internet shopping mall. The same day Barnes and Noble announced that their revenue from the internet will be higher than Amazon.com - which was
$37.9 mill. for the last quarter-Sept. '97.
Market value of BKS is about $1.8 bil. and AMZN about $1.4 bil. However BKS had over $600 mil. revenue in the quarter ended July '97. BKS has earning report on Nov. 20 for the quarter ending Oct. '97. This stock might pop-up very nicely if BKS can show they dominate the internet bookstore.
Any opinions? Long BKS? Short AMZN?
Nov. 20th will proove us right or wrong.
|
