Think advertising is dead ? Did you hear, Facebook is doing an IPO ? And, they just announced they're pulling in ONE BILLION DOLLARS a year, most of it from ADVERTISING ? Apparently, they're doing something right that others just aren't getting quite so right as they are ?
Facebook Files for IPO; Reveals $1 Billion in 2011 Profit, Advertising Is 83% of Facebook's Revenue
There clearly are new opportunities that will exist, too, as the tech advances. And, just as clearly, a lot of the future opportunities that have been envisioned, for years already, once we all have fully web-enabled smartphones with 3-D projection video, have thus far largely failed to materialize in workable form... or in a form consumers accept as a tool that is a benefit, a seamless addition, rather than an vile intrusion. But, that doesn't mean you shouldn't be trying right now, looking to catch (or create) the "next Facebook" ?
So, that's the topic... converging our way to "the next big thing" since blogvertising... didn't quite get us there... ???
Read on, and converge at will:
Stocks: under construction
Hardware, cloud services, mobile search, advertising, location-based services and the growing ubiquity of the Internet of Things:
Convergence News Links:
Wall Street Daily
Convergence Concept Links:
YouTube Video(4:46) The "convergence" of advertising to Mobile Marketing and Text Message Advertising.
Convergence - The Present Tsunami Hitting Advertising (Augustine Fou, ClickZ, May 25, 2011)
The Convergence of Advertising and E-commerce (Tim O'Reilly)
Advertising, Media and the Convergence Model (AEJMC Hot Topics, July 7, 2010)
The Bizarre and Uncomfortable Future of Advertising & Public Relations Convergence (pr-squared.com)
Gigaom.com
Convergence Tech Concepts, News and Links: Software, Hardware, Apps/ Webware (under construction)
Digital Signage Weekly
Mobile Payment Concept Defined (Wikipedia)
Mobile Payments Today
Mobile Payments World
Advertising News and Links:
Nielsenwire
AdvertisingAge
ADWEEK
Advertising Industry Newswire
Yahoo Industry News
Hit ? Or, miss ?
Red Couch Interactive
GoConvergence
Brogan & Partners Convergence Marketing
Convergence, circa 2004
Advertising Trends: Digital Convergence
Ad Refinery
Marketing and Advertising Convergence (circa 2008)
Is That Even Legal ?: under construction
|
