| Criteo S.A., together with its subsidiaries, operates as a technology company that provides Internet display advertising services in France and internationally. The company leverages large volumes of granular data to engage and convert customers on behalf of its advertiser clients. Its Criteo Engine solution includes prediction algorithms that predict the probability and nature of a user's engagement with a given advertisement; and recommendation algorithms that create and tailor advertisements to specific user interest through modifying the advertisements creative content and presentation, and determining the specific products and services to include in the advertisement. The company's Criteo Engine solution also comprises software systems and processes that enables data synchronization, storage, and analysis of distributed computing infrastructure in multiple geographies; bidding engine for executing campaigns based on objectives set by the clients; dynamic creative optimization; and experimentation platform, an offline platform to enhance the prediction abilities of its models. In addition, it provides data assets, which collects information about the interaction of users with its advertisers and publishers websites. Further, the company offers an integrated technology platform that enables comprehensive campaign management and execution, as well as includes a dashboard and a suite of software and services that automates key campaign processes; and access to advertising inventory. It serves companies in the online retail, classifieds, and travel segments. The company was founded in 2005 and is headquartered in Paris, France. |
