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Revision History For: DoubleClick Inc (DCLK)

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Return to DoubleClick Inc (DCLK)

Taken from Hoovers..

"DoubleClick provides ad creation, placement, management, tracking, and reporting services for online advertisers. Using the Internet's sophisticated tracking and database capabilities, DoubleClick can develop highly targeted ad placements. It delivers ads to more than 60 sites, including the AltaVista search engine (about 43% of sales) and USA Today. DoubleClick has delivered ads online for such clients as Microsoft (about 10% of sales), AT&T, and IBM. DoubleClick has operations in Asia, Australia, Canada, Europe, Latin America, and the US."

Scheduled for IPO the week of 2/17/98.

DD