interMute - Freedom from web ads Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : interMute - Freedom from web ads

Public Reply Prvt Reply Mark as Last Read File

Previous 10 PreviousNext

To: Nicholas Thompson who wrote (1)	4/6/1999 4:31:00 PM
From: Bill Fischofer	of 2

Re: Arms race It's already happening. Barry Jaspan (the interMute author) has been tweaking it throughout its history to "fine tune" the filtering. I personally believe that the blockers will always have the upper hand because ultimately the PC as a programmable device controls what it displays--unlike a passive TV "receiver". The PVR article is interesting but seems a bit dated. Virtually all of the TV viewing I do (with the exception of CNBC during the day) is on taped delay anyway, so ads are fast-forwarded. Interestingly the only exception is the SuperBowl, which I tape and then fast-forward through the game to watch the ads. I'm sure I'm just weird in this regard, but it does point out that advertisers must get used to the idea that they have to entice and entertain rather than bludgeon viewers with their messages. For this reason the ad model that I feel will ultimately work on the net is the infomercial (or its hyperlinked equivalent). The only thing I'm confident of is that the current house of cards will not endure.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 PreviousNext