( BW)(IN-BROWSESAFE.COM)(PGPG) BrowseSafe.com to Market to Cable Television Subscribers;
BrowseSafe.com and Moser Marketing Offer Family Safe Browsing to 25 Million Subscribers Nation-wide
Business/Technology Editors
INDIANAPOLIS--(BUSINESS WIRE)--Dec. 7, 1999--BrowseSafe.com (OTC BB:PGPG) an Internet Web content review
company that is the developer and provider of PlanetGood, a software utility that offers safety, freedom and choice while browsing on-line,
today announced a strategic alliance with Moser Marketing, Inc. (MMI).
MMI is an influential marketing organization that works with nation-wide cable television networks to develop affinity programs and to
sell value added products. MMI has made a three year commitment to air nearly $1 Million dollars each month worth of affiliate advertising
promoting PlanetGood and BrowseSafe's Private Label National dial-up service (see press release of 12-2-99).
This strategic alliance will focus on the Private Label agreement and will offer a safe, easy and fun way of browsing the Internet to the
over 25 Million households nation-wide that subscribe to selected cable television networks. Potentially, this single marketing avenue
represents 3.3 Billion dollars in annual sales for future BrowseSafe.com revenues.
Through this alliance BrowseSafe.com and PlanetGood will be promoted by a series of commercials on various national television
networks. These commercials will offer a Privately Labeled Internet Service Provider (ISP) and PlanetGood's safety service. The Affiliate
cable network subscribers will be offered BrowseSafe's nation-wide premium ISP service, which reaches over 90% of the U.S.
population. "BrowseSafe introduced our new Private Label nation-wide ISP dial-up service last week to enhance the offering of
PlanetGood and to support partners like MMI and its affiliates. This is the first step in a long line of targeted strategic affiliate partners for
BrowseSafe," said Ted O'Brien, Vice President of Sales and Marketing for BrowseSafe.com.
"Providing BrowseSafe.com's safe browsing technology to the subscribers of our affiliates allows us to remain true to the audience's
interests in safety and freedom on the Internet," said Jeff Moser of MMI. "Currently we provide our network viewers with positive
programming on television, and now they can enjoy the same guarantee of safety on the Internet with the help of BrowseSafe.com and
PlanetGood." Affiliate cable television companies will promote BrowseSafe's Private Label ISP service and PlanetGood to their valued
customer base via television commercials, on the web and through printed media.
"This aggressive television commercial campaign will expose BrowseSafe's Private Label nationwide dial-up Internet access and
PlanetGood safety products as well as enhancing its brand within over 25 Million households nationwide," said O'Brien. "We realize that
parents want to choose what Internet diet they feed to their families. We are thrilled to be able to reach a paid subscriber base in excess of
25 Million households that are made up of families that are concerned about our core missions of safety and freedom," continued O'Brien.
Moser Marketing, Inc.
Moser Marketing was established in 1989 to meet the needs of the burgeoning cable television market. Today MMI prides itself in
offering the highest quality, turn key affinity programs for nation-wide cable television networks. MMI also assists numerous franchise
organizations in the development of customizable marketing solutions for the entire franchise organization. Over the years MMI has
established itself as the premiere cable television affinity marketing company.
BrowseSafe.com, PlanetGood, PlanetWow, PlanetCool, and PlanetHome are registered trademarks of BrowseSafe.com, Inc. All rights
reserved. All other trademarks are property of their respective owners.
Certain information included in this communication (as well as information included in oral statements made by BrowseSafe.com)
contains statements that are forward looking, such as statements relating to further anticipated direction of Internet industry, plans for further
expansion, various business development activities, planned capital expenditures, funding resources, anticipated sales growth and potential
contracts. These forward-looking statements are subject to a number of known and unknown risks and uncertainties that could cause
actual operations or results to differ materially from those anticipated.
--30--dp/bos*
CONTACT: BrowseSafe.com, Inc.
Media Relations Department
Public Relations Department
317-633-6656
info@browsesafe.com
or
Investor Relations:
Investor Relations Department
317-633-6656
investor@browsesafe.com
KEYWORD: INDIANA
INDUSTRY KEYWORD: INTERNET SOFTWARE TELEVISION/RADIO CABLE
ENTERTAINMENT MARKETING AGREEMENTS |
