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Technology Stocks : Benchmarq Micro(BMRQ)
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To: SI-Shark who wrote (3)10/20/1996 1:02:00 AM
From: Rex Dwyer   of 313
 
Benchmarq's strategy: Battery Management, from latest 10K:

BENCHMARQ currently is directing the majority of its research and
development efforts to the development of battery management products. The Company believes that its revenues from RTC products and NVSRAM products will not increase materially in the future and may decline due to competitive pressure or continued softness in demand from customers in the desk- top personal computer ("PC") and networking markets, respectively. Accordingly, the Company expects that favorable future operating results will be substantially dependent upon its ability to expand sales of battery management products.
The Company has experienced significant growth in sales of battery management products in the last three quarters primarily due to increased sales of battery capacity monitoring devices (gas gauge ICs) into portable PC applications. Consequently, the Company is in the process of adding test capacity principally to address increased demand for gas gauge ICs. The Company's objective is to continue to grow battery management revenues, which have been the Company's largest revenue product line for the last three consecutive quarters, to a more dominant position within the Company's revenue structure. There can be no assurance that the Company will be successful in substantially increasing sales of battery management products or that sales of RTC products or NVSRAM products will not decline.
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