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Pastimes : Laughter is the Best Medicine - Tell us a joke

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To: Guardian who wrote (15388)7/22/2000 9:18:23 PM
From: Mike 2.0   of 62558
 
Praise the Lord and Pass the Cherrios...

(Spelling edit...we'll see if SI's duplicate post bug still exists..)

Interesting story highlighted on today's SI Homepage. Last paragraph re the software developer was good for a chuckle...I mean...adding the Bible along with a WWTBAM game? Talk about an electronic Jehovah's Witness visit!

Cheerios Maker Apologizes for Software

Jul 22 1:03pm ET

DETROIT (Reuters) - General Mills Inc. has apologized for including a free software version of the Bible in more than 12 million boxes of Cheerios, Chex and other brands of breakfast cereal, the Detroit Free Press reported (on) Saturday.

The $10 million promotion, which included offering a Protestant version of the Bible on a CD-ROM containing games and dictionaries, was scheduled to kick off on Monday
and run through August, the newspaper said.

``While inclusion of the Bible may be seen as added value by some, it is the company's policy not to advance any particular set of religious beliefs. Inclusion of this
material does not conform to our policy, and we apologize for this lapse,'' the company said in a statement.

The newspaper did not say whether the Minneapolis-based General Mills intended to recall any of the boxes containing the CD-ROMs, some of which were presumably en route to stores.

Company officials were not immediately available for comment.

The Detroit Free Press quoted the company as saying the Bible was included on the CD-ROM ``without our knowledge or consent.'' But it also published e-mails that appeared to show the cereal-maker knew it was included.

``The fact that there are Bibles and other reference materials on the CD-ROMs should be a great bonus to consumers,'' General Mills spokeswoman Liv Lane wrote in an
e-mail on Monday. ``But the media could easily spin it another way.''

The cereal boxes make no mention the Bible is available on the CD-ROM. Only after computer users select ``Home Reference'' from a variety of menu choices would they
discover it.

The founder of the software maker that helped create the CD-ROM also told the newspaper that General Mills knew the Bible was included.

Wisconsin's Rhinosoft Interactive founder Gregory Swann said free software of ``Who Wants to be a Millionaire'' in boxes of General Mills cereals on store shelves now was
also to have contained the Bible. But Disney Interactive, which licensed the software version of the popular game show, demanded it be deleted, the newspaper reported.
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