**Dunce Cap Award**
To Nike and Nike Vice President Charles Denson for the tasteless slasher movie parody ad seen during the Olympics during all-ages daytime coverage. You've all seen it, Susy Hamilton gets away from the Michael Myers-style chainsaw guy coz she's an Olympic runner. Yes, Charlie, we "get" the joke. Even if they at least aired the ad just during late night, they might have avoided most of the protest. Unfortunately, they ran the ad during the day and parents like yours truly had to constantly surf away so my 4 year old daughter didn't have to see the ad. Meanwhile, here is a snipet of a news story on the subject...hey Denson, sell some options and buy a clue!
But Nike vice president Charles Denson said company
officials were disappointed in the response.
“I guess we felt it was a little ironic,” Denson said,
because “they [NBC] preapproved the ad before it ran in
the Olympic spot.”
Earlier, at the shareholder meeting before it was
learned the ad had been pulled, Denson responded to an
audience question asking whether the ad might be seen as
encouraging violence toward women. He said it was simply intended to be a parody and that Hamilton had fun filming the ad.
“We have a history of making controversial ads, and
we certainly have succeeded in that,” Denson said.
So has Benetton, you dolt, and their controversial (and idiotic) ads damn near killed the company! DUH *:o} |
