MAGIC SOFTWARE ENTERPRISES USES MAGIC EMERCHANT TO HELP HOFFMANN GMBH DEVELOP SOPHISTICATED ONLINE PRESENCE IRVINE, CALIF.--(BUSINESS WIRE)--NOV. 1, 2000-- E-BUSINESS SITE TO MANAGE SALES OF ABOUT
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IRVINE, Calif.--(BUSINESS WIRE)--Nov. 1, 2000--
E-Business Site to Manage Sales of About 35,000 Items to More Than
78,000 Customers Worldwide
Magic Software Enterprises (Nasdaq:MGIC.O), a leading provider of
state-of-the-art technology and business solutions, Wednesday
announced that it is working with Hoffmann GmbH Qualitaetswerkzeuge
(Hoffmann), Germany's leading wholesaler of high-quality tools, to
establish an online presence.
The site, which is being developed and implemented in stages using
Magic's award-winning e-commerce template (Magic eMerchant(TM)),
ultimately will be home to about 35,000 items that can be ordered
directly online for delivery within 24 hours. Currently, more than
78,000 customers in Germany, including Audi and DaimlerChrysler,
purchase their tools from Hoffmann.
The challenge in creating the Hoffmann site is to provide Hoffmann
the flexibility to offer each of its more than 78,000 customers
different pricing for each of the approximately 35,000 items the
company sells. In addition, Hoffmann wants a uniform catalog structure
that will allow the company to impart the breadth of information, and
to achieve the level of diversity, offered by its printed catalog.
Also required is the ability for orders received on the site to be
forwarded directly to the appropriate Hoffmann partner. And the site
must be operational in 16 weeks.
"We chose Magic eMerchant as our e-commerce solution because it
allows us to implement a very complex and personalized site within an
extremely short timeframe. None of the other competing products on the
market, such as Intershop, can do this," said Koch-Erpach, head of
Hoffmann's IT Department.
"In addition, Magic eMerchant provides us all of the functionality
we need, including customizable and personalized pricing and catalogs,
different rights for individual users, and the scalability, to grow in
the future."
Magic is integrating Magic eMerchant with Hoffmann's SAP back-end
system so that information may be drawn from the same database used
for the printed catalog. In addition, Magic is integrating all of
Hoffmann's partners completely into the Magic eMerchant system to
allow them to receive orders directly, in both free text and order
form format as needed.
"Hoffmann represents a tremendous opportunity for Magic to
demonstrate the superiority of its e-commerce solution, Magic
eMerchant, and the speed with which it can be implemented to help
businesses expand their international reach and become more
profitable," said David Leichner, vice president of Worldwide
Marketing for Magic.
"We are extremely excited to be working with a company like
Hoffmann that is so highly regarded in its industry."
About Magic Software Enterprises
Magic Software Enterprises, a member of the Formula Group
(Nasdaq:FORTY.O), develops, markets and supports software development
and deployment technology that enables enterprises to accelerate the
process of building and deploying applications that can be rapidly
customized and integrated with existing systems.
Magic technology, applications and professional services are
available through a global network of subsidiaries, distributors and
Magic solutions partners in approximately 50 countries. The company's
North American subsidiary is located at 1642 Kaiser Avenue, Irvine,
Calif., 92614, telephone 949/250-1718, fax 949/250-7404,
magicsoftware.com.
The Formula Group is an international information technology
company principally engaged, through its subsidiaries and affiliates,
in providing software consulting services, developing proprietary
software products and producing computer-based solutions.
Except for the historical information contained herein, the
matters discussed in this news release include forward-looking
statements that may involve a number of risks and uncertainties.
Actual results may vary significantly based upon a number of factors
including, but not limited to, risks in product and technology
development, market acceptance of new products and continuing product
conditions, both here and abroad, release and sales of new products by
strategic resellers and customers, and other risk factors detailed in
the company's most recent annual report and other filings with the
Securities and Exchange Commission.
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CONTACT: Magic Software Enterprises, Irvine
Katharine Hanley, 949/250-1718 ext. 220
khanley@magic-sw.com
KEYWORD: CALIFORNIA
INDUSTRY KEYWORD: E-COMMERCE SOFTWARE
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