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Technology Stocks : OnSale Inc.

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To: Maxwell who wrote (2391)12/7/1998 6:29:00 PM
From: James H. Irwin  Read Replies (1) of 4903
 
<<I recently bought a brand new monitor on Onsale for $800. The lowest price I've seen on this item is $1300. So how is Onsale making money?
Is this item belong to the manufacture who is using Onsale as a distribution channel or is the item belongs to Onsale and Onsale is selling at a loss?>>

As they used to say..."they'll probably make it up on volume!"

Seriously, though, they are probably acting as agent...meaning they have secured a guaranteed minimum of units to offer to the public and they get a "margin" on the sale...this margin probably fluctuates based on what they feel is an appropriate price...basically the same thing a market maker does when you purchase stock from a brokerage who makes a market in a particular stock...they sell it out of inventory. And if you are a retail investor they usually mark it up above the offering by an 1/8th or 1/4...at least in the olden days when I used to be a broker.

And to follow up I seriously doubt they would take a large "position" in merchandise unless it was an absolutely incredible price....

but as a disclaimer, the above is conjecture on my part.

bon chance
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