DoubleClick Signs Over 25 Leading Advertisers and Agencies to Its DART for Advertisers Product in Q2 '99
NEW YORK--(BUSINESS WIRE)--July 29, 1999--
Top marketers choose service to enhance return on investment
DoubleClick Inc., (Nasdaq: DCLK), a leading provider of global Internet advertising solutions, has recently signed over 25 new clients to its DART (Dynamic Advertising Reporting and Targeting) for Advertisers (DFA) product. DFA is an ad serving technology designed as a reporting and re-marketing system for advertisers and ad agencies.
These new clients include: Darwin Digital/Saatchi & Saatchi; Mediacom Digital, a division of Grey Advertising; SF Interactive; CarsDirect.com; iXL, and FreeShop.com. The DFA product, introduced by DoubleClick's Closed-Loop Marketing Solutions group in October 1998, served ads on behalf of over 200 agencies and advertisers during the second quarter of 1999.
"We chose DFA after extensive testing because it is more reliable than competitive technology; the reporting is terrific and the system is very easy to use," said Anthony Mazzarella, Media Planner, Darwin Digital. "When we tell prospective advertisers that DART will support their campaigns, the sale is easier because of DoubleClick's reputation for reliability and service."
With DFA, advertisers can target any site, monitor and modify creative in real-time, centralize campaign reporting and analyze sophisticated post-click activity. Campaigns can be optimized based on real time reports, and future advertising programs can be adapted to increase overall marketing effectiveness.
"We work with DoubleClick to optimize our clients' online advertising effectiveness," said Alejandro Levins, Chief Technology Officer, SF Interactive. "This is particularly beneficial for clients who need to integrate online and offline marketing activities, a practice which has historically been very difficult for marketers."
DART, the industry standard in advertising management technology on the Internet, currently delivers more than 10 billion ads a month to over 9,300 Web sites around the world.
"The growth of our Closed-Loop Marketing business is representative of the hunger marketers have to understand and refine their online efforts based on real metrics," said David Rosenblatt, Vice President and General Manager of Closed-Loop Marketing, DoubleClick. "Our DFA partners are innovative, aggressive marketers who are leaders in their respective industries."
For more information on DoubleClick's Closed-Loop Marketing Solutions please visit www.doubleclick.net/advertisers/closed-loop
About DoubleClick Inc.
DoubleClick Inc. (www.doubleclick.net) is a leading provider of comprehensive global Internet advertising solutions for marketers and Web publishers. Combining technology and media expertise, DoubleClick centralizes planning, execution, control, tracking and reporting for online media campaigns. DoubleClick Inc. has Global headquarters in New York City and maintains offices in Atlanta, Boston, Chicago, Detroit, Dallas, Dublin, Los Angeles, San Francisco, San Mateo, Seattle, Amsterdam, Barcelona, Copenhagen, Dusseldorf, Hamburg, Helsinki, London, Madrid, Milan, Montreal, Munich, Oslo, Paris, Stockholm, Sydney, Tokyo and Toronto.
CONTACT: Jennifer Blum
Corporate Communications
212.381.5705
jblum@doubleclick.net
July 29, 1999 10:17 |
