Well we've got some news today...
Action Products International Brings Hi-Tech
Building Toy to American Markets
ORLANDO, Fla., Feb. 16
/PRNewswire/ -- Action
Products International, Inc.
(NASDAQ:APII) today
reported that it has signed a Letter of Intent with UK-based
Logiblocs Ltd. to attain exclusive American distribution
rights for Logiblocs(TM) electronic building systems.
Action recently showcased Logiblocs(TM), along with the
rest of its growing portfolio of brands, at the American
International Toy Fair in New York. There, interest in the
line from press, educators, and customers met and
exceeded Management's initial expectations.
Logiblocs(TM) will retail in specialty outlets known for
quality educational toys, as well as Internet retailers who
like the expandability and explanatory aspects of the
innovative new line from Europe. Sets should be available
at retail in the First Quarter 1999 and will range in price
from $19.99 to $69.99.
"The current trend in the toy market is toward interactive,
technologically advanced toys that show innovation,
promote education, and foster creativity. Logiblocs(TM)
are a perfect example." President Ronald Kaplan
continued, "Logiblocs(TM) are well-conceived high-tech
educational toys that teach children about both logic and
electronics, with great kid-appeal."
Logiblocs(TM) include battery-powered interactive
building blocks that allow children to build their own
automated inventions. They are packaged and sold in kits
that vary in size, function, and difficulty level. Inside of each
block is an electronic circuit board that gives it its own
special function. Kits contain interchangeable blocks that
can be assembled to make everything from buzzers,
alarms and light sensitive switches to more involved kits
like an electric city or spaceship.
"Because the kits range in difficulty from basic to
challenging and are completely interchangeable,
Logiblocs is a product that grows with the child." Kaplan
continued, "After the child has mastered the suggested
configurations, they can apply what they have learned to
creating their own inventions. Every kid enjoys the sense
of accomplishment that comes with building something on
their own. I have every confidence that Logiblocs(TM) is a
real winner."
Copyrights and trademarks for Action Products and
Logiblocs mentioned herein are held by their respective
owners.
Educational toymaker/publisher Action Products
International, Inc. designs, markets and produces
educational toys and published products including books
and CD-ROMs. Its products are marketed and sold to toy
stores, specialty retailers, internet retailers, museums,
zoos, theme parks, attractions, catalog companies, and
education markets in the United States and worldwide.
For further information, please contact: Action Products
International, Inc., Rebecca Garrett, Investor Relations at
(352) 680-3516 (investor@apii.com) or visit us on the
World Wide Web at: www.apii.com or
www.spacevoyagers.com.
NOTE: Any statements that are not historical facts
contained in this release are forward-looking statements. It
is possible that the assumptions made by management
for purposes of such statements may not materialize.
Actual results may differ materially from those projected or
implied in any forward-looking statements. Such
statements may involve risks and uncertainties, including
but not limited to those relating to product demand,
pricing, market acceptance, the effect of economic
conditions, and intellectual property rights and the
outcome of competitive products, risks in product
development, the results of financing effort, the ability to
complete transactions, and other risks identified in this
release and the Company's Securities and Exchange
Commission filings.
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