Cheaper handsets coming to Brazil from Qualcomm :
Qualcomm pushes its technology
Brazil, Jan 17, 2002 (Gazeta Mercantil/SABI via COMTEX) -- With increasing
competition in the Brazilian cell phone industry, there is a need for companies
to offer less expensive phones to lower income customers. This is the request
being made by companies like Telesp Celular, Telefonica Celular and Vesper,
users of the CDMA technolgy, to Qualcomm, the equipment manufacturer. These
companies, with 10.5mil clients, are responsible for around 10% of Qualcomm's
annual global income of US$3bil. In response to the demand for cheaper phones,
Qualcomm is going to launch a new series of chips which will reduce the final
price of a phone by US$20 to US$30. The president of Qualcomm, Mr. Jeff Jacobs,
is also advising companies using the CDMA technology to preoccupy themselves
less with gaining lower income customers, as these companies already have
conquered a more affluent market, one which provides a better return. Qualcomm's
goals for Brazil this year are to keep its current customers satisfied and to
persuade at least one company currently using TDMA technology to migrate to
CDMA.
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