Raisio - Nutraceutical Pioneer - Top Performing Stock Message Board

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Non-Tech : Raisio - Nutraceutical Pioneer - Top Performing Stock

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To: NY0001 who wrote (7)	5/21/1999 12:21:00 PM
From: NY0001	Read Replies (1) of 11

Raisio's Benecol to hit U.S. on May 26 HELSINKI, May 18 (Reuters) - Finnish food group Raisio said on Tuesday foods with its cholesterol-cutting Benecol agent would be available in shops across the United States on May 26. It said its partner McNeil Consumer Products, a unit of Johnson & Johnson (NYSE:JNJ - news), had received the green light for the launch of Benecol products from the U.S. Food and Drug Administration (FDA). Raisio said Benecol margarine and spreads, already available in Finland and the United Kingdom, would next be launched in Belgium and the Netherlands. ''It (the launch in Belgium and the Netherlands) will happen in the near future,'' spokesman Sten von Hellens told Reuters. ''It can be said that it will be during the summer.'' The company said Benecol spread would be sold in the United States in packages of 21 eight-gramme servings, priced at $4.99. Raisio said McNeil would conduct a large-scale campaign of samples in 10 cities from May 26 as well an extensive outreach programme to healthcare professionals.

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