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Raisio was the #1 performing stock in Europe in 1996 and 1997 based on its groundbreaking nutraceutical (merger of nutrition & pharmaceuticals) product, Benecol. (Helsinki exchange:RAIS) Raisio has a worldwide license agreement with the McNeill Consumer Products, a division of Johnson & Johnson, to market Benecol. Raisio stock is expected to recieve a major boost in January,1999 when its Benecol margarine product is introduced to the US market with an $80 million advertising campaign. There are numerous analyst reports published on Raisio, most notably by CS First Boston,SBC Warburg,Paribas and Merrill Lynch. Critical competitors include Unilever and Forbes Medi-Tech/Novartis. Forbes Medi-Tech is a pure play in this area and trades at only 3% of Raisio's market capitalization. See SI Stocktalk under FMI. | ||||||||||||
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