Digitas Inc. Completes Acquisition of Medical Broadcasting Company
Tuesday January 31, 9:02 am ET
BOSTON--(BUSINESS WIRE)--Jan. 31, 2006--Digitas Inc. (NASDAQ: DTAS - News) today said that it has completed the acquisition of Medical Broadcasting Company (MBC), one of the largest healthcare interactive agencies in the country. The acquisition brings to Digitas Inc. a third agency offering digital professional services to pharmaceutical and healthcare marketers. MBC currently employs approximately 140 people and is led by its co-founders David Kramer and Linda Holliday.
"MBC complements our organic strategy to help pharmaceutical and healthcare clients grow their digital and direct relationships with patients," said David Kenny, chairman and chief executive officer, Digitas Inc. "What's more, MBC's depth and talent in helping clients grow their digital and indirect relationships with healthcare professionals offers a capability that we believe is central to success in healthcare relationship marketing. I am thrilled to welcome our new colleagues and our new clients to our family of digital pioneers."
David Kramer, chief executive officer, Medical Broadcasting Company said, "MBC as a part of Digitas Inc. holds tremendous potential, and Linda and I, along with our people and our clients, are truly excited."
Guidance
As a result of the closing of the acquisition, Digitas Inc. today also updated Q1 2006 and Full Year 2006 guidance estimates that had been offered on January 26, 2006. For the full year 2006, Digitas Inc. said that it anticipates fee revenue of $405 million-$427 million. The company also said it expects to achieve earnings per share calculated in accordance with generally accepted accounting principles of $0.46-$0.56 for the full year 2006. In addition, Digitas expects adjusted cash earnings(1) of $0.61-$0.71 per share for the full year 2006.
For the first quarter 2006, the company anticipates fee revenue of $95.5 million-$99.5 million, earnings per share calculated in accordance with generally accepted accounting principles of $0.12-$0.14, and adjusted cash earnings(1) of $0.15-$0.17 per share.
About Digitas Inc.
The companies of Digitas Inc. (NASDAQ: DTAS - News) help blue-chip global brands develop, engage and profit from their customers through digital, direct and indirect relationships. Driving accountable and measurable relationship engines, the agencies are known for the marriage of art (creativity and insight) and science (analytics, measurement and strategy) across digital and direct media. Founded in 1980, Digitas Inc. is headquartered in Boston. The Digitas agency has locations in Boston, Chicago, Detroit and New York. The Medical Broadcasting Company is located in Philadelphia. The Modem Media agency has locations in Atlanta, London, Norwalk, and San Francisco. |
