Nick: What are your impressions of this from WS Journal/ ZD NET:
This article talks about a new way to market those old fashioned CD's. Digital read out (with online software) from your local radio station of the current song in play, CD cover, samples etc. and the ability to place an order (purchase) that selection. Are you on LAVA NET , Road Runner or what? Lava dude checked out early this morning. Hey, I probably would have lost money trying to buy something this morning any way. Who is your ISP and how is the service? Usually Lava dude works for hours and hours. Heard anything about PIXI net? I suggest everyone who trades frequently to get a back up ISP. This would be great for Radio Free Hawaii when they get back on the air as a world wide net radio super star. Hear that obscure cut, find out what you heard and order it, (buy) based on a single play. The only tie in to a pick is Ticketmaster which did well today:
June 8, 1999
Radio Stations May Venture Into Sales of Music Online
By MARGARET KANE ZD Network News
Everyone has had the experience -- you hear a great new song on the radio, only the DJ never tells you what it is.
A San Jose, Calif.-based company is trying to solve that problem with technology that allows radio stations to display their playlists online in real time. GetMedia Inc.'s software will also let those stations become e-commerce players by letting users order CDs online.
GetMedia will announce a deal Wednesday with WebRadio.com to add its technology to WebRadio's streaming audio player, which allows stations to Webcast their broadcasts.
CEO Robert Goldman says GetMedia has the capability to handle online music distribution, such as MP3 downloads, and will begin selling them as soon as licensed content is available.
A $1.6 Billion Business?
Online music sales are big business -- Jupiter Communications predicts they will hit $1.6 billion by 2002 -- and while Mr. Goldman acknowledges that concurrent buying isn't new online, he says his technology lets radio stations get in on the business.
"Radio drives all music sales, effectively. You hear a song and you decide to buy it," he said. "What's very common is people come into record stores and actually sing the song for the clerk."
Greg Verdino, vice president and general manager of Arbitron NewMedia, a division of the Arbitron Company in New York, said that radio has never benefited from music sales, although it is one of the -- if not THE -- key driver of such sales.
"You take what WebRadio is doing on the broadcasting side and marry that [with what GetMedia is doing] on the commerce side, and all of a sudden radio becomes the store for the music that they're driving sales of," Mr. Verdino said.
With GetMedia, radio stations can capitalize on that impulse, he said. The radio stations get 30 percent of profits from the sales, he said. GetMedia handles fulfillment and customer service, and it's up to the radio stations to promote the sites.
Users scroll through a playlist and can view CD covers of the songs. An info button links them to a song list with audio samples. Once users register their names and credit card data, they can purchase CDs by entering an ID and password, and they can use the same ID for multiple radio stations.
Telephone-Friendly, Too
The IDs and passwords can also be used over the telephone. GetMedia allows radio stations to set up toll-free numbers that users can call to find out what a certain song was, and to order it over the phone as well.
The WebRadio deal covers roughly 90 radio stations. GetMedia has also signed a deal with Ticketmaster Online CitySearch Inc., which will make the technology available to about 40 additional radio stations.
The Ticketmaster deal will also allow the company to add ticket-buying capability to a future version of the software, said GetMedia CEO Robert Goldman. |