Abacus manages the premier membership database, the Abacus Alliance, which is the nations' largest proprietary database of
consumer catalog buying behavior used for target marketing purposes. The Abacus Alliance database currently contains
records from 1,100 merchandise catalogs, with more than 2 billion consumer catalog transactions representing virtually all U.S.
consumer catalog buying households. Abacus applies its proprietary modeling techniques to the power of shared data to
improve profitability, to improve targeting efficiency, and reduce unwanted mailings. Founded in 1990, Abacus Direct Corp. is
headquartered in Broomfield, Colo. and has offices in Teddington, England, New York City, Atlanta, San Francisco, Chicago,
and Hawthorne, N.Y. For more information, visit Abacus Direct's Web site at abacus-direct.com or contact Cindi
Gallucci, Abacus Direct Corp., 22 Saw Mill Rd, Hawthorne NY 10532, 914/345-0441.
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