DOUBLECLICK NETWORK RANKS #3rd
BEHIND AOL AND YAHOO
Media Metrix Adds Internet Networks to
Standard Reports
New York, NY: June 30, 1998 - The DoubleClick Network has the third
largest audience reach on the Internet behind AOL and Yahoo, according
to Media Metrix.* Media Metrix is now including the DoubleClick Network
and other Web-based networks as part of its standard reports beginning
next month.
The DoubleClick Network includes more than 170 high-traffic sites around
the world and currently serves an estimated 1.5 billion ads each month to
35 million people. In the last several months, several highly-trafficked Web
sites have been added to the DoubleClick Network, including: The Food
Network, Animal House, Web MD, Northern Light, MTV Europe and Major
League Baseball.
“With our global expansion and the continual addition of top-ranked sites,
the DoubleClick Network gives advertisers the best of both -- extensive
reach and great diverse content. We are delighted that we are now ranked
third in audience reach behind AOL and Yahoo," said Wenda Harris
Millard, Executive Vice President, Marketing & Sales, DoubleClick, Inc.
"DoubleClick's pioneering work in new media parallels the pioneering work
of Media Metrix. Ad sales networks have become increasingly important to
the Web and to the advertising community. We look forward to expanding
new reporting of this important industry segment,” said Doug McFarland,
Senior Vice President, General Manager, Media Metrix, Inc.
In addition to Media Metrix, other Internet research supports the growing
reach of the network-based model. Forrester predicts that online ad dollars
will shift from portals to content sites in the next couple of years. Today,
portals garner 59% of Internet advertising dollars; Forrester expects this to
drop to 30% by 2002.
“Similar to what happens in television, media buyers are shifting their
online ad spending to network-based buys,” said Millard. “With the
extensive reach of the DoubleClick Network and a 144% revenue growth
from first quarter 1997 to first quarter 1998, we are well positioned to
benefit from this trend.”
Media Metrix April 1998 Reach, Top Domains
Total Domains
Reach % |
