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Technology Stocks : DoubleClick Inc (DCLK)
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To: Susan G who wrote (2537)8/2/1999 8:25:00 PM
From: Susan G  Read Replies (1) of 2902
 
From Steve Harmon's Hot Watch Newsletter For August:

DoubleClick (NASDAQ: DCLK)

Consolidating its position as the leading provider of Internet
advertising infrastructure and management services, DoubleClick's July
13 purchase of rival NetGravity for $530 million accomplishes two goals:
1) It reduces DoubleClick's dependence on AltaVista, which accounts for
40% of the company's revenues; and 2) It gives DoubleClick ad server
software that scales well, something the aspiring Internet ad services
monolith sorely lacks.

Throw in the $1 billion purchase of online consumer database company
Abacus Direct, and it's clear that DoubleClick is moving aggressively to
add revenue sources. Having survived Q2 earnings that show widening
losses due to increased spending, we think DoubleClick is positioned for
a rally. It's a category leader that is building a defensible market
position, with revenue growth for Q2 at 155% and new revenue streams on
the way.
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