Mo, FWIW, 2 stories on ENGA:
(CMGI) Engage and MSN Extend Strategic Alliance
ANDOVER, Mass. and REDMOND, Wash., Aug 16, 1999 (BUSINESS WIRE via
COMTEX) -- Engage Technologies, Inc. (Nasdaq:ENGA), a provider of
profile driven Internet marketing solutions and a majority-owned
subsidiary of CMGI, Inc. (Nasdaq: CMGI), today announced a
multi-million dollar expansion of its current strategic alliance with
Microsoft Corp.'s MSN division, which began in October 1997.
"We are extremely excited to expand our relationship with MSN and
receive their endorsement of our online advertising solution," said
Paul Schaut, President and CEO of Engage. "Engage's Accipiter AdManager
solution helps to fulfill the need to provide precise ad targeting and
support rich media banner advertisements across MSN. This relationship
allows us to work closely with Microsoft to enhance our Accipiter
AdManager product while at the same time sharing those improvements
with our current and future customers."
Under the terms of the agreement, Microsoft will license Engage's
proprietary Accipiter AdManager technology, including compliance with
Engage's proprietary profiling API's, for use on Microsoft advertising
supported Web Sites throughout the world including MSN and MSNBC.
Through this custom implementation, Engage will aid in Microsoft's
packaging and standardizing of its ad network into one platform
worldwide. Additionally, the alliance also offers Microsoft the
potential to shrink wrap the advertising technology into other
Microsoft products which allows for future royalty bearing
opportunities for Engage.
This agreement furthers the multi-faceted relationship whereby Engage
has been the online advertising solution of choice across MSN since
October 1997. The two first expanded their relationship in January 1998
to include rich media support by collaborating on integration of
Accipiter AdManager with Microsoft Windows Media.
"We are pleased to expand our existing relationship with Engage," said
Mitch Goldman, Group Manager for MSN ad technology at Microsoft. "This
new alliance will provide Microsoft and our Internet advertisers with a
reliable, customized and scalable solution that can be rapidly deployed
to suit future expansion of MSN."
About MSN:
MSN is the network of Internet services from Microsoft that helps
people better organize the Web around what's important to them. The
network of MSN services, located on the Web at MSN.COM
(http://msn.com/), helps people easily stay in touch with friends and
colleagues, make smart and secure purchasing decisions, and get more
done. MSN offers award-winning e-mail functionality; personal
communications services; wireless services information; customizable
access to news; popular sites for travel, investing, automotive
services, shopping and more; an online community; a Web search engine
and directories; and top-rated Internet access.
About Engage:
Engage, (Nasdaq: ENGA) a majority-owned subsidiary of CMGI, Inc.,
(Nasdaq: CMGI), is a provider of profile driven Internet marketing
solutions. Engage offers a range of software products and services that
enable Web publishers, advertisers and merchants to target and deliver
advertisements, commerce and e-commerce offerings to their audiences
and to measure their effectiveness. Engage's core product and services
include Engage Knowledge, a database that currently contains more than
30 million anonymous consumer profiles, and Accipiter AdManager, an
online advertising management system that automates the scheduling,
targeting and delivery of ads on Web sites and the reporting of
campaign results. Additionally, Engage offers Web traffic verification,
measurement and analysis, and research through its wholly owned
subsidiary, I/PRO. For more information about Engage, please visit
www.engage.com.
Statement Under the Private Securities Litigation Reform Act
Except for the historical information contained in this release, the
matters described herein contain forward-looking statements that
involve risks and uncertainties which might cause the results of such
forward-looking statements to differ materially from those anticipated.
Such risks and uncertainties include any failure of to enhance the
Accipiter AdManager product or to incorporate enhancements into its
core products, failure of the Engage Knowledge data service to achieve
customer acceptance, privacy concerns, slower than expected growth in
Internet advertising, increased competition, the timely development of
new profile-based products and services, and other risks detailed in
the Company's Registration Statement on FormS-1 declared effective on
July 19, 1999 under the Securities Act of 1933.
********************
(CMGI) Engage and Cybuy Introduce New Business Model For E-Commerce;
Visitor Profiling Drives New Service For Buying and Selling Online
ANDOVER, Mass., Aug 16, 1999 (BUSINESS WIRE via COMTEX) --
EngageTechnologies, Inc. (Nasdaq:ENGA), a provider of profile driven
Internet marketing solutions and a majority owned subsidiary of CMGI,
Inc. (Nasdaq:CMGI), today announced a partnership with Cybuy, a wholly
owned subsidiary of the NatWest Group, to provide a revolutionary new
e-commerce service. This new Cybuy service is designed to increase
selling opportunities for merchants and Web sites by offering far more
timely and relevant product offers to consumers through visitor
profiling from Engage. In contrast to traditional destination-driven
Internet shopping, where advertisements andcontext selling take
consumers to other sites, Cybuy brings the merchant's offer directly to
the consumer where they can buy "on the page" - no more clicking and
leaving. This new model reverses the traditional e-commerce
site-centric model by bringing sellers together with their target
consumer, regardless of where the consumer is on the Internet.
Cybuy will use Engage's Accipiter AdManager online advertising delivery
and management software, in conjunction with Engage Knowledge, an
actionable database of 30 million anonymous consumer interest profiles.
When used with Engage Knowledge, Accipiter AdManager can be used to
target e-commerce offers based on a visitor's profile, increasing the
likelihood that each visitor receives the optimal offer to maximize the
click to buy ratio.
"Through our partnership with Cybuy we are introducing a new business
model for e-commerce," said Paul Schaut, President and CEO of Engage.
"As the importance of context based targeting shifts to audience
targeting and e-commerce transactions move away from the site, the need
for profiling solutions like Engage Knowledge is crucial. Profiling is
an effective way to understand consumer interests and match merchants'
offers with their target audiences."
"Cybuy is reshaping traditional e-commerce by offering a win-win
situation to merchants, consumers, and Web sites," said Sandra
Robinson, President of Cybuy. "This inventive approach offers consumers
the ability to easily purchase highly targeted products without having
to leave the site. This revolutionary business model uniquely positions
Cybuy to serve the needs of merchants and Web sites seeking to exploit
new revenue opportunities."
About Cybuy:
Cybuy provides end-to-end online commerce solutions that enable
merchants and Web sites to more effectively distribute offers and
complete a sale, within the confines of any third party Web site.
Cybuy, a wholly owned subsidiary of the NatWest Group, one of the
largest and most strongly capitalized financial services groups in the
world, is supported by a strategic partnership with CMGI, Inc.(Nasdaq:
CMGI), a recognized leader in the Internet economy.
The Cybuy service is delivered using advanced ad management and visitor
profiling technology from Engage Technologies, Inc. (Nasdaq: ENGA), a
provider of profile driven Internet marketing solutions and
majority-owned subsidiary of CMGI. Cybuy uses NatWest's leading credit
card services and taps Open Market's (Nasdaq: OMKT) Transact(TM), the
preeminent commerce management application for business-to-consumer and
business-to-business Internet commerce, for its transaction processing,
order management and customer service capabilities. Cybuy teamed with
Cambridge Technology Partners (Nasdaq: CATP), a leading software
integrator, to develop an end-to-end solution that manages ad
placement, offer targeting, ordering & processing, transaction
management and customer service.
About Engage:
Engage, (Nasdaq:ENGA) a majority-owned subsidiary of CMGI, Inc.,
(Nasdaq:CMGI), is a provider of profile driven Internet marketing
solutions. Engage offers a range of software products and services that
enable Web publishers, advertisers and merchants to target and deliver
advertisements, commerce and e-commerce offerings to their audiences
and to measure their effectiveness. Engage's core product and services
include Engage Knowledge, a database that currently contains more than
30 million anonymous consumer profiles, and Accipiter AdManager, an
online advertising management system that automates the scheduling,
targeting and delivery of ads on Web sites and the reporting of
campaign results. Additionally, Engage offers Web traffic verification,
measurement and analysis, and research through its wholly owned
subsidiary, I/PRO. For more information about Engage, please visit
www.engage.com.
Statement Under the Private Securities Litigation Reform Act
Except for the historical information contained in this release, the
matters described herein contain forward-looking statements that
involve risks and uncertainties which might cause the results of such
forward-looking statements to differ materially from those anticipated.
Such risks and uncertainties include failure of the Engage Knowledge
data service to achieve customer acceptance, privacy concerns, slower
than expected growth in Internet advertising, increased competition,
the timely development of new profile-based products and services, and
other risks detailed in the Company's Registration Statement on Form
S-1 declared effective on July 19, 1999 under the Securities Act of
1933.
Copyright (C) 1999 Business Wire. All rights reserved.
-0-
CONTACT: Engage Contacts:
Public Relations Investor Relations
Kathleen Kreis Tom Barth
919.872.7755 978.247.5310
kathleen@engage.com tbarth@engage.com
OR
Cybuy Contact:
Public Relations
Michael Calman
212-838-8429
michael.calman@cybuy.com
WEB PAGE: businesswire.com
GEOGRAPHY: MASSACHUSETTS
INDUSTRY CODE: COMED
COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
Copyright (C) 1999 Business Wire. All rights reserved.
-0-
CONTACT: Engage Technologies, Inc.
Public Relations
Kathleen Kreis
919.872.7755
kathleen@engage.com
or
Investor Relations:
Tom Barth
978.247.5310
tbarth@engage.com
WEB PAGE: businesswire.com
GEOGRAPHY: MASSACHUSETTS WASHINGTON
INDUSTRY CODE: COMED
COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET
Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page. |
