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Company Profile:-Company Description Engage is a leading provider of profile-driven Internet marketing solutions.Engage has developed proprietary technology that enables it and its customers to create Web user profiles providing detailed information about individual consumer preferences without personally identifiable user information. Based on this technology, Engage has built the Engage Knowledge database, which currently contains more than 30 million anonymous consumer profiles built with data drawn from multiple, diverse Web sites. When a user visits a Web site of any customer subscribing to the Engage Knowledge data service, Engage matches that visitor with his or her profile in the profile database. The Web site can then use the profile to target advertisements, content and e-commerce offerings to that visitor based on his or her particular preferences, demographic characteristics and geographic location. Each Engage Knowledge profile contains interest codes that reflect a Web user's inferred preference level in hundreds of standard categories and subcategories, such as books, business, computers, fashion, sports and travel. Categories can be further customized to meet the needs of a specific customer or market. These profiles are continuously updated and refined based on a visitor's browsing behavior across multiple Web sites, including pages selected by the user, the duration of the user's visits and the responses of the user to specific advertisements and promotions. Engage Knowledge profiles are designed to protect the privacy of Web users because they do not contain information about the identity of an individual user, such as name, home or e-mail address or domain name. Engage's products and services include: . Engage Knowledge, a service that is currently being tested with customers and will allow real-time access to Engage's centralized database of anonymous global profiles of Web users; . Engage ProfileServer, a software product used by customers to create and deliver site-specific profiles of Web users; . Accipiter AdManager, an online advertising management system that automates the scheduling, targeting and delivery of ads on Web sites and the reporting of advertising campaign results; . Accipiter AdBureau, an outsourced online advertising management service using AdManager technology; . I/PRO services, which provide outsourced Web site traffic analysis and audits; and . Engage DecisionSupportServer, a software product that allows customers to perform sophisticated analyses of the behavior and interests of their Web site visitors. As of April 30, 1999, Engage had sold its software and services to approximately 300 customers including CNET, Dell, Lycos, Microsoft and Sportsline USA. Underwriters: Underwriters GOLDMAN SACHS & CO HAMBRECHT & QUIST LLC BEAR STEARNS & CO INC 5/7/99 The company filed for IPO.Tentative Pricing:-To Be Announced. | ||||||||||||||
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