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To: Mark Oliver who wrote (174)	8/25/1999 9:24:00 PM
From: Eric L	of 332

Mark, << story about Matsushita, Toshiba and SanDisk joining forces to develop and sell advanced memory cards >> I have to say, you always ask great questions. So good that sales and marketing type dummies like me aren't really qualified to answer them. Here is a reciprocal link on same subject (SanDisk, Toshiba, Matsushita join on memory card) idg.net At the heart of the matter is the fact that conventional plastic transaction cards with a magnetic stripe (like the ones you and I carry in our wallet) are governed by a comprehensive set of ISO standards (ISO 7810 forward) that have been in effect since the late Sixties early Seventies and haven't changed much since. Layered on top of this is an evolving set of ISO standards ((ISO 7816-x) that govern smart cards (the ISO 7810 form factor with a microprocessor chip embedded) and standards (PC/SC) that govern interpretability of same in various reader types. Add to this a well established (4th phase) and evolving ETSI spec that governs the functionality of a SIM in a GSM mobile (2G or 3G) and things are pretty cool. Moreover the pricepoint on these "smart cards" is $3 - $12 per card in quantity depending on memory size, type, and configuration. Moore's law kicking in here to help matters out. Contrast the "memory card" discussed above. No standards (yet) as pointed out and very high comparative pricepoint today as pointed out. Can you put this type of memory in an ISO 7810 form factor that fits in our wallet, swipes through POS and ATM? Can you use the ISO 7816 contact plate? Can you produce in commercial quantity at <$10?. Will there be standards governing above and if so developed when? As to above: Darned if I know? - Eric -

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