Arguably, the one thing holding most people and businesses from transacting business on the Internet is the lack of credible security regarding payment processing.
I believe that ZixIt will give them that credibility
That's one thing I've been wondering about. Credibility is, doubtless, a key issue here, with potentially billions of dollars of transactions going through the ZixCharge system.
What I want to know, Rick, is where exactly Zixit gets its credibility from. It's not as if Zixit has a long, established track record in the field; twelve months ago, their field was recording tracks.
To put it another way, what is going to lead paranoid consumers to trust their vital financial data to a company that a) they've never heard of before, b) consists of fifteen employees, c) is run out of a single office fifteen floors above a shopping mall, and d) is on its third business plan in 21 months? |
