Tom,
There's an Aberdeen report of digital cash vendors out.. aberdeen.com . Predicts a marketing war and shakeout among vendors. The report costs $3,000, but the TOC is on their web site - there are 21 companies profiled, ZIXI isn't one of 'em.
Jeff
The Aberdeen report looked at a number of approaches to digital cash, including credit card aggregation (often through "electronic wallet" technologies), stored-value smart cards, and billing through Internet service providers (ISPs) or telecommunication companies.
Sizing up the players in the market, the report says that, as the digital cash business heats up, the providers likely to survive may be the ones whose own wallets are the fattest. It predicts a marketing war as providers jockey to become the recognized brands. "For under-funded digital cash providers, this task will be difficult," the report says.
"Aberdeen predicts a greater chance of success over the long term for credit-card companies with large, global installed bases of cardholders, along with a few well-funded digital cash vendors," the report says. "Aberdeen bases this prediction on these companies' high brand recognition, high trust or acceptance factors, company financial resources...and marketing clout."
cnnfn.com
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