The way I see it, we're in a simple wait. This season's holiday ecommerce will match the entirety of last-year ecommerce numbers. This is good for EGGS!
Also, the television commercial is superb. I can't imagine anyone who wouldn't be impressed responding to that commercial. Perhaps a chunk of the additional cash raised will become allocated to its advertising budget, which has gotta be huge right now. It'd be good to know if EGGS plans on advertising the SuperBowl--it's been mentioned that scores of dot.com's are bidding for space there. All in all, the advertising is good for EGGS!
Prenselty, perhaps some shorters moved in to capitalize on confusion resulting from the name change. Anyway, once EGGS is really EGGS, this will really be good for EGGS!
The way I see it, near-term, the ole' market hen is laying three good ones--and they gotta be very good EGGS.
The wait? We simply gotta get past the symbol change, let the holiday rush kick in and ride the mo-mo from what's a very effective advertising campaign.
CONCLUSION: Good time to thank the hen and get your EGGS now at a good price on the market. And I ain't no farmer! |
