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Strategies & Market Trends : ZixIt Corporation (ZIXI)

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To: Mike M who wrote (1319)	12/16/1999 7:49:00 PM
From: Kip518	Read Replies (1) of 4120

Mike, have you read those press releases? Why do you suppose these expensive, big-name guys provided such quotable statements about how great this product is? All just spontaneous outbursts of "customer" enthusiasm overheard by a ziximouse in the corner? Get real! These were well crafted, precisely timed, endorsements. Obviously they provided value. Each release, except the last, pushed ZIXI's price higher and higher (to the great benefit of option sellers). Of course, I don't know the specifics of any of these endorsement deals (because ZIXI didn't tell us), but it is naive to assume the endorsers had no interest in the result.

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