NEWS: Eyecity.com, Inc. Continues Its Pace Towards Becoming A Leading Portal For
Optical And Eyecare Products; Eyecity.com Announces Expansion Of Binoculars.com
PLAINVIEW, N.Y., Dec 21, 1999 (BUSINESS WIRE) --
Product Line For Holiday Shopping And Beyond
Eyecity.com, Inc. (OTCBB:ICTY) today announced Binoculars.com is
becoming a leading site in the $300 Million Binocular Market.
Binoculars.com/Peepers.com was named one of the fastest growing
companies by Inc. Magazine in its 1999 ranking of the Inc. 500.
Eyecity.com has expanded the product line offered on Binoculars.com,
for Holiday shopping and beyond. New brands recently added to the Web
site include: Minolta, Pentax, AMT-Night Vision and Carson Binoculars,
Magnifiers and Optical Toys. Binoculars.com also offers 20 other
brands, which have been previously available to consumers including
Canon, Nikon, Bushnell, Celestron, and Leica.
Binoculars.com offers an impressive array of brand name vision
enhancing recreational products and accessories including binoculars,
telescopes, concert glasses, night vision, goggles and riflescopes. The
Binoculars.com Web site was acquired in conjunction with Eyecity.com's
purchase of leading sunglasses Web site Peepers.com.
"We continue moving closer to our goal of offering our customers the
largest selection of brand name optical products and accessories on
line," says Mark Levin, Eyecity.com's president. "Binoculars.com
continues to strengthen our e-commerce strategy to become the leading
portal site for optical related products and accessories."
Binoculars on the Web site start at $45 for beginner and novices and
are priced as high as $5,500 for professional users which incorporate
precision crafted optics by such brands as Swarovski or Zeiss. There is
a complete selection of beginner-to-high quality telescopes along with
other sight defining equipment. The Binoculars.com Web site is also a
top resource of significant information to consumers interested in the
subject of binoculars and telescopes. Distinct features of the Website
have detailed descriptions of how the products work, and a
comprehensive, in-depth glossary of optical terms. The inclusion of
Binoculars.com further broadens the present product line of sunglasses,
prescription opticals, and contact lenses strengthening the Company's
position in the marketplace.
About Eyecity.com
Eyecity.com is a leading Internet marketer of eyewear and optical
related products and accessories. The U.S. market for optical related
products was $15.8 billion in 1998 and projected to jump to $19.5
billion in 2000. Products include sunglasses, prescription eyewear,
contact lenses, binoculars, eyewear for specialty applications,
pharmaceutical solutions and optical accessories. Through acquisitions
and internal development, Eyecity.com, Inc., operates a family of Web
sites catering to the optical and eyecare needs of a broad range of
lifestyles and interests. Recent acquisitions include Peepers.com,
Eyeglassplace.com, Sunglasssite.com, Opticalsite.com, and
Binoculars.com. The Company's Super site, eyecity.com, is anticipated
to launch in early 2000. Eyecity.com intends to offer a combination of
innovative technology, broad selection of name brands, informative
content, real-time customer service and competitive prices. The Company
also has a license with Yahoo! Inc. to market a Yahoo!-branded eyewear
product collection. The Yahoo!(R) eyewear collection will include
computer glasses, reading glasses, sunglasses, optical frames and
related accessories. Founded in 1996 as Ergovision, eyecity.com has
since significantly expanded its corporate focus and strategy from its
original development of the EyeTools line of eyeglasses which alleviate
computer eyestrain.
This press release contains certain forward looking statements, which
may involve known and unknown material risks, uncertainties and other
factors not under the Company's control including without limitation
its ability to operate as a going concern, the need for additional
financing, the impact of competition, the management of growth,
compliance with applicable regulatory requirements, the Company's
ability to implement its long term business plan for acquiring
complementary businesses and the Company's ability to enter into
agreements with marketing or distribution partners, which may cause
actual results, performance and achievements of the Company to be
materially different from the Company's expectations.
Copyright (C) 1999 Business Wire. All rights reserved.
Distributed via COMTEX.
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CONTACT: Eyecity.com, Inc., New York
Mark H. Levin, 516/822-5000 (President)
mlevin@eyecity.com
or
I. W. Miller Group, Inc., Irvine
Larry Fortune, 949/833-9001 (Investor Relations)
WEB PAGE: businesswire.com
GEOGRAPHY: NEW YORK
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