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In short... * Eight web sites selling sunglasses, prescriptions lenses, contact lenses, binoculars, riflescopes, sport glasess, and eyedrops. * SEC reporting with 8,802,931 shares outstanding, 3,704,000 in the float. * Revenues ending 9/30/99 were $1,531,159, compared to 1988's $23,469. * They have a three year non-exclusive license from Yahoo! Inc. to use the "Yahoo!" name and logo for eyewear and eyewear accessories. * As of 9/30/99, EyeCity employed 42 full-time employees. * Stock was at $10 in May 1999. WEB SITES EyeCity currently operates the following Web sites, offering the following products: peepers.com Brand name sunglasses eyeglassplace.com Brand name sunglasses sunglassite.com Brand name sunglasses abeam.com Brand name sunglasses opticalsite.com Prescription lenses; contact lenses binoculars.com Binoculars, telescopes, riflescopes ergovision.com Computer glasses and eyedrops foggles.com Sports and lifestyle glasses CHART Stock has been as high as $10 in May 1999. bigcharts.com MARKETING PLAN EyeCity's marketing plan is to distinguish itself by offering the largest variety of products, shopping convenience, ease-of-use and more advanced technology than any current online optical retailer, an enhanced user experience as compared to in-store purchasing, strategic partnerships with major online retailers and portal relationships with exclusive key words to build significant site traffic, and additional marketing strategies. MERCHANDISING STRATEGY EyeCity's principal merchandising strategy is to distinguish its websites by offering a larger and more focused selection of optical products than its competitors. EyeCity currently carries the following merchandise lines: * Sunglasses. EyeCity offers a wide variety of function, sport and fashion sunglasses. * Prescription Eyeglasses. EyeCity, through its Peepers.com and Opticalsite.com websites, offers prescription eyeglasses to online consumers in a wide variety of fashion frames. * Recreational Products. EyeCity's Binoculars.com website offers an array of brand-name vision enhancing recreational products including binoculars, telescopes, concert glasses, night vision goggles and riflescopes, as well as specialized eyewear for hunters and aviation pilots. * Contact Lenses. Contact lenses can be divided into two categories, soft lenses and hard lenses. * EyeTools Computer Eyewear Products. EyeCity offers three different styles of its patented EyeTools computer glasses. UMBRELLA SUPERSITE eyecity.com EyeCity's umbrella SuperSite, which is anticipated to be launched in early 2000, is being designed to provide consumers with anattractive, easy-to-shop, content-rich online optical shopping experience. As with a physical retail store, online customers will be able to browse the various departments of EyeCity, search for specific optical needs, view specially promoted products, obtain product information, order products and obtain customer service. YAHOO LICENSE AGGREMENT In addition, EyeCity recently acquired a three year non-exclusive license from Yahoo! Inc. to use the "Yahoo!" name and logo for the distribution and marketing of eyewear and eyewear accessories throughout the United States. EMPLOYEES As of September 30, 1999, EyeCity employed 42 full-time employees. REVENUES EyeCity's revenues in the nine months ended September 30, 1999 were $1,531,159 as compared to $23,469 in the nine months ended September 30, 1998 (the "1998 Period"), an increase of $1,507,690. STOCK O/S: 8,802,931 EyeCity is authorized by its Certificate of Incorporation to issue 20,000,000 shares of common stock, par value $.001 per share, of which 8,802,931 were outstanding and held of record by 96 stockholders on November 15, 1999; and 1,000,000 shares of Preferred Stock, par value $.001 per share, of which no shares are outstanding (collectively, the "Capital Stock"). As of November 15, 1999, there are 96 holders of record of EyeCity's common stock and 8,802,931 shares of common stock outstanding, of which 6,662,106 are restricted securities under the Securities Act of 1933, as amended (the "Securities Act"). As of November 15, 1999, the date hereof, 2,388,175 restricted securities are eligible for sale in the public market. All executive officers and directors as a group (six persons) own 5,098,659 of the outstanding shares. EYECITY.COM, INC. 79 Express Street Plainview, New York 11803 (516) 822-5000 | ||||||||||||
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